List of all Adwords In-Market segments

Posted on 16. Jan, 2017 by in Adwords

Below is a list of all the in-market segments currently available in Adwords, grouped by the market segment;   Baby & Children’s Products Baby & Children’s Clothing Baby & Toddler Clothing Children’s Clothing Baby & Toddler Feeding Infant Feeding Supplies Toddler Meals Child Car Seats Childcare & Education Childcare Early Childhood Education Nappies & Baby […]

How CPC is REALLY calculated

Posted on 07. Jan, 2017 by in Adwords

Google claims that the cost of advertising (CPC) using Adwords is a fixed calculation from when they “combine the components of Quality Score, the max. CPC bid, and the expected impact of extensions and other ad formats to determine Ad Rank.” Then as an advertiser your bid and subsequent placement is based on the results of that […]

Adwords For Channel Sales

Posted on 24. Jul, 2013 by in Adwords

You can use Adwords to drive Channel sales using MDF in an accountable way. Adwords allows you to track which products are being sold and where You can allocate budgets based on specific customers and their MDF levels You can track what traffic is going to what pages, and what their conversion rates are. You […]

Ten Mistakes Beginners Make With Adwords

Posted on 31. May, 2013 by in Adwords

One of the first problems in using Adwords are users set up accounts that use keywords that are too broad. The keywords do not define your business properly. When customers type keywords into the search engine looking for results, if you keyword is too broad it will not lead to your website. If you own […]

Five Google Adwords Tips for 2013

Posted on 31. May, 2013 by in Adwords

Google Adwords can help you generate large amounts of traffic and increase sales exponentially. On the other hand, it can be a black hole that swallows your advertising money without showing positive results. It all depends on how Adwords is being used and the amount of research you do before bidding on PPC space. Following […]

Growing Retention With Adwords – Don’t Forget the Human Factor

Posted on 15. May, 2013 by in Adwords

Most who have worked with SEO advertising understand the basic nature of how Google Adwords works. Being triggered by specific search words Internet users use to find things with search engine, Adwords displays appropriate ads alongside search results, providing direct marketing to consumers who are already looking for similar ideas and products. However, the tool […]

Reaching Gen C Through Youtube Advertising

Posted on 08. May, 2013 by in Adwords

First the Baby Boomers, then Generation X, and now we have Gen C, a sociological concept that categorizes a wide range of the population. The demographic of Gen C includes Gen X, millennials and teens who have come to embrace the four social C’s—Community, Curation, Creation and Connection. Gen C is widely noted to the […]

Real Estate and Adwords

Posted on 21. Apr, 2013 by in Adwords

Countless home buyers use Google to browse for real estate information each month. Google offers a full suite of tools for real estate professionals that let you reach prospects in your region at all stages of their home search – while they’re looking for properties, checking out locations, and selecting an agent or broker. It’s […]

CPA vs CPC vs CPM Adwords Bidding

Posted on 25. Oct, 2012 by in Adwords

AdWords offer you some different tools and techniques to assist you in defining the bid amount and presenting the ads prior to others in search results. To be informed about the tools, you must know the bidding options available in your hand.   There are different bidding methods, namely cost-per-click (CPC) bidding, cost-per-acquisition (CPA) bidding, […]

Bidding for ads according to objectives

Posted on 22. Oct, 2012 by in Advertising, Adwords, adwords-adwords, Adwords-SEO

AdWords allows you to bid for the ads in different ways. These options are customized for different campaigns you may have. First of all, let us look at diverse techniques of bidding.   1. CPM bidding   Bidding is made considering the goal or objective of the advertiser. If your objective is to get impressions […]

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