Growing Retention With Adwords – Don’t Forget the Human Factor
Posted on 15. May, 2013 by David in Adwords
Most who have worked with SEO advertising understand the basic nature of how Google Adwords works. Being triggered by specific search words Internet users use to find things with search engine, Adwords displays appropriate ads alongside search results, providing direct marketing to consumers who are already looking for similar ideas and products. However, the tool [...]
Reaching Gen C Through Youtube Advertising
Posted on 08. May, 2013 by David in Adwords
First the Baby Boomers, then Generation X, and now we have Gen C, a sociological concept that categorizes a wide range of the population. The demographic of Gen C includes Gen X, millennials and teens who have come to embrace the four social C’s—Community, Curation, Creation and Connection. Gen C is widely noted to the [...]
Real Estate and Adwords
Posted on 21. Apr, 2013 by Robert Steers in Adwords
Countless home buyers use Google to browse for real estate information each month. Google offers a full suite of tools for real estate professionals that let you reach prospects in your region at all stages of their home search – while they’re looking for properties, checking out locations, and selecting an agent or broker. It’s [...]
CPA vs CPC vs CPM Adwords Bidding
Posted on 25. Oct, 2012 by David in Adwords
AdWords offer you some different tools and techniques to assist you in defining the bid amount and presenting the ads prior to others in search results. To be informed about the tools, you must know the bidding options available in your hand. There are different bidding methods, namely cost-per-click (CPC) bidding, cost-per-acquisition (CPA) bidding, [...]
Bidding for ads according to objectives
Posted on 22. Oct, 2012 by David in Advertising, Adwords, adwords-adwords, Adwords-SEO
AdWords allows you to bid for the ads in different ways. These options are customized for different campaigns you may have. First of all, let us look at diverse techniques of bidding. 1. CPM bidding Bidding is made considering the goal or objective of the advertiser. If your objective is to get impressions [...]
Effective Adwords Budgets
Posted on 21. Oct, 2012 by David in Adwords
AdWords provides you with all the facilities to manage the bids and budgets to result in maximizing the return on investment. You are able to place and replace the bids and budgets for the campaigns anytime you wish to do so. Setting the budgets You will generate a lot of ad campaigns for [...]
Controlling the AdWords campaigns proficiently
Posted on 20. Oct, 2012 by David in Adwords, Adwords-SEO
Campaigns are set of ad groups including ad texts, keywords, and bids. These campaigns have different costs and thus need to be controlled and managed properly. What aspects can be controlled? Campaign management has different phases and factors that can be controlled. This include- Budget on the campaigns; Cost-per-click and cost-per-conversion; Locations [...]
Manage the ad’s approval process in AdWords
Posted on 18. Oct, 2012 by David in Advertising, Adwords, Adwords-SEO
AdWords has developed a supporting system to justify the appropriateness of your proposed ads. So, whatever ad you are designing, must go through the process before being posted in any site. This process is like a circuit breaker that tests all the proposed ads to check whether they are following the specified advertising policies or [...]
What Makes Your Website Valuable?
Posted on 14. Oct, 2012 by David in Adwords, Adwords-SEO, SEO, websites
Websites, in nearly any category you could think of, are numerous… But, all of those numbers are not at the forefront of the visitors’ minds. As the competition is global, you need to be smart about what features you include, and what information you provide, while keeping your website to a reasonable size. “Empathy” is the [...]
27 Ideas For Google Adwords Ads
Posted on 16. Jul, 2012 by Robert Steers in Adwords, Adwords-SEO
Here are 50 ideas for lines that you can put in your Google Adwords ads. For each ad group you should have at least 5 ads, and each campaign should have around 10 ad groups, so you should be thinking of 50 different ads whenever you set up a new campaign. Here are 50 different [...]
