Hidden Pizza Restaurant – A Wasted Opportunity

For those that have not followed the social media buzz, here is a brief outline on what “Hidden Pizza Restaurant” was all about. At the start of April, an alleged Tony Fazio started a marketing campaign saying if you found his Hidden Pizza Restaurant, you could get free pizza. Who doesn’t like FREE PIZZA? Melbourne …

10 ways restaurants can improve their direct marketing

There are a few things that EVERY direct marketing flyer MUST have in order to improve your chances of the contact calling you. In the context of a restaurant, these are; A core offer. Think something like “Children Eat Free on Tuesdays“. Even if you are just sending out a menu, there must be a …

10 steps to grow your restaurant or cafe

Here are 10 quick steps you can take to grow your cafe through improved marketing. Increase the value of each purchase 1. Offer variations in the sizes of portions available. Some of the most successful franchises offer small, medium and large portions. Get your staff to recommend increasing the size of the portions a customer …