5 Tips to using Social Media Networking

Posted on 12. Jun, 2011 by in Advertising, Marketing, Social Media, trends

Whether you are a small business, mid-sized business or a large corporation you must be in the middle of the social media networking craze. It has been determined by the everyday folks (your customers) that social networking is a trend that is here to stay. Everyone wants to know what you are doing and when […]

Take Marketing through Social Networking to the Next Level

Posted on 12. Jun, 2011 by in Advertising, Branding, Marketing, sales, Social Media, trends

I have seen a number of marketing strategies as of lately in my own personal web space. I found it amazing what one can do in such a simplistic manner. Within the last thirty days I have seen three very interesting new marketing strategies take place. I would like to share these with you and […]

A Guide to Marketing Videos

Posted on 06. Jun, 2011 by in Advertising, Branding, How To, Marketing, sales, Social Media

Did you know that You Tube gets over 3 BILLION views every day? Wow! Imagine what you can do with a marketplace like that? Don’t be shy you need to get in there and take a piece of that pie! Use the masses of social networking to market your business.  Sure you are going to […]

Basic Guide to Social Media

Posted on 04. Jun, 2011 by in Advertising, Marketing

Social Media is fairly new to the world of marketing and has tremendous amount of potential for taking advantage of emerging into the global marketplace. Social Media has been defined as using online technology (accessible via a computer or mobile device) to communicate through the internet instantaneously. This may include sending a text, watching a […]

Branding in the Digital Age

Posted on 23. Nov, 2010 by in Branding, Marketing

It has been believed that Consumers start at the wide end of a funnel with many brands in mind and then narrow them down to a final choice. Businesses have traditionally used strategic marketing to build awareness and move consumers through the buying cycle. Today’s consumers however, are assaulted by media and awash in choices, […]

FREE – Direct Mail Worm Words

Posted on 06. Aug, 2010 by in Advertising, direct mail

Nothing is truly free, there is always a cost to someone, even if it is just time. If you are providing a service, and you give something away, not only is there a cost associated with your time, but there is also an opportunity cost where you could have charged for that service. Offering something […]

How To Save Disappearing Brands

Posted on 22. Jun, 2010 by in Branding, How To, Marketing, Social Media

24/7 Wall Street, via The Huffington Post has written a list of 10 brands that will disappear by next year. Given that is only 6 months away, we thought we would give some of those companies some advice as to how they can turn their company around, if they dare. Readers Digest Citing some dismal […]

Has the Oil Spill Damaged BP’s Brand?

Posted on 18. May, 2010 by in Branding, Marketing

Since moving from British Petroleum to Beyond Petroleum, the BP brand has grown in strength and recognition. Until a few months ago, most people in the energy sector recognised that BP was a major investor in new green technologies and that it was a company with as much invested in the future of energy as […]

The Importance of Keyword Targeted Domains in SEO; Almost Zero

Posted on 14. May, 2010 by in Domains, SEO

There is no doubt that carefully selecting a domain(s) can make a difference to a website. There are not just SEO factors to consider, there is also trust by the customer, branding etc. A few different reasons for selecting a domain may be; Making it memorable Linking the domain to your company name Making to […]

FIFA Shows Good Control

Posted on 12. May, 2010 by in Branding, Marketing

The news coming out of South Africa is, if you are not sanctioned by FIFA, you can forget about trying to be part of World Cup fever. The global football body has opened 451 cases of ambush marketing in South Africa and over 2500 worldwide, aiming to protect its official partners who have spent fortunes […]

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