Pay for content – A Branding Perspective

News this week that The Times is going to start charging for content should come as no surprise. News Corp, the parent company of The Times, The Wall Street Journal etc, has talked about forcing people to pay for content for a long time. With falling advertising revenues, falling circulation numbers and a general shift …

Creating Brand Evangelists

Brand Evangelists areyour key to outstanding of Word of Mouth (WOM) marketing. These are the people that will go forth and spread your marketing message. They are your early adopters and the last customers standing behind your business. They have the following characteristics; They are vocal, they spread the word – they are usually the …

The best links on the web right now

Stop, Breathe, Plan – How to make the most out of your marketing Changes to eBay fee strcture sparks a controversy –  Basically you will now get hit with a 9% “final value fee” for all transactions with a per-item cap of $50. This is in the states we presume. In Australia we have had …