What is the value of a sales lead?

Posted on 15. May, 2012 by in sales

Almost every business in the world has the need of sales and marketing. Some businesses tend to simply advertise and conduct promotions to seek new clients whereas others look for leads which can then lead to sales. Generating leads is an integral aspect of sales and marketing for more than 80% of small, medium and […]

Take Marketing through Social Networking to the Next Level

Posted on 12. Jun, 2011 by in Advertising, Branding, Marketing, sales, Social Media, trends

I have seen a number of marketing strategies as of lately in my own personal web space. I found it amazing what one can do in such a simplistic manner. Within the last thirty days I have seen three very interesting new marketing strategies take place. I would like to share these with you and […]

A Guide to Marketing Videos

Posted on 06. Jun, 2011 by in Advertising, Branding, How To, Marketing, sales, Social Media

Did you know that You Tube gets over 3 BILLION views every day? Wow! Imagine what you can do with a marketplace like that? Don’t be shy you need to get in there and take a piece of that pie! Use the masses of social networking to market your business.  Sure you are going to […]

Using Seduction in B2B Marketing

Posted on 08. Jun, 2010 by in Branding, Marketing, sales

Good marketing is a lot luck the art of seduction. Convincing a new business to purchase your product or service is a lot like trying to win over a potential suitor. All the pieces of the puzzle are the same. There are two parties, one wants to convince the other of their value. There is […]

Pay for content – A Branding Perspective

Posted on 30. Mar, 2010 by in Branding, Marketing, sales

News this week that The Times is going to start charging for content should come as no surprise. News Corp, the parent company of The Times, The Wall Street Journal etc, has talked about forcing people to pay for content for a long time. With falling advertising revenues, falling circulation numbers and a general shift […]

The lifetime value of a customer

Posted on 04. Feb, 2010 by in Marketing, sales

One of the number one things marketing companies should do is calculate the (average) lifetime value of a customer. This can be done in many ways, but basically you are looking at taking total revenue per year x number of years a customer would normally work with you. There are some other ways of doing […]

The most shared post on the internet

Posted on 14. Dec, 2008 by in Advertising, Adwords, blogging, Branding, Cafe, Creative's Websites, direct mail, Domains, ecommerce, Election, Google, Hosting, How To, Launch Pad, logo, magento, Marketing, marketing sydney, Product Design, Real Estate, restaurant, Retail, sales, SEO, Social Media, trends, Tutorials, twitter, Uncategorized, Web Design, WOM, Wordpress

Like a particularly virulent STD, this is the most shared page on the internet. Why, who knows? Link to this page, and we will automatically approve the trackback. Here are the most shared things around the internet right now; Wikipedia’s most popular page Popular pages, the most popular how to articles on wikiHow – wikiHow […]

The most shared page on the internet

Posted on 13. Dec, 2008 by in Advertising, Adwords, blogging, Branding, Cafe, Creative's Websites, direct mail, Domains, ecommerce, Election, Google, Hosting, How To, Launch Pad, logo, magento, Marketing, marketing sydney, Product Design, Real Estate, restaurant, Retail, sales, SEO, Social Media, trends, Tutorials, twitter, Uncategorized, Web Design, WOM, Wordpress

Like a particularly virulent STD, this is the most shared page on the internet. Why, who knows? Link to this page, and we will automatically approve the trackback. If you think there should be a link on this page… post it in the comments! Here are the most shared things around the internet right now; […]