Take Marketing through Social Networking to the Next Level

Posted on 12. Jun, 2011 by in Advertising, Branding, Marketing, sales, Social Media, trends

I have seen a number of marketing strategies as of lately in my own personal web space. I found it amazing what one can do in such a simplistic manner. Within the last thirty days I have seen three very interesting new marketing strategies take place. I would like to share these with you and […]

A Guide to Marketing Videos

Posted on 06. Jun, 2011 by in Advertising, Branding, How To, Marketing, sales, Social Media

Did you know that You Tube gets over 3 BILLION views every day? Wow! Imagine what you can do with a marketplace like that? Don’t be shy you need to get in there and take a piece of that pie! Use the masses of social networking to market your business.  Sure you are going to […]

Branding in the Digital Age

Posted on 23. Nov, 2010 by in Branding, Marketing

It has been believed that Consumers start at the wide end of a funnel with many brands in mind and then narrow them down to a final choice. Businesses have traditionally used strategic marketing to build awareness and move consumers through the buying cycle. Today’s consumers however, are assaulted by media and awash in choices, […]

How To Save Disappearing Brands

Posted on 22. Jun, 2010 by in Branding, How To, Marketing, Social Media

24/7 Wall Street, via The Huffington Post has written a list of 10 brands that will disappear by next year. Given that is only 6 months away, we thought we would give some of those companies some advice as to how they can turn their company around, if they dare. Readers Digest Citing some dismal […]

Using Seduction in B2B Marketing

Posted on 08. Jun, 2010 by in Branding, Marketing, sales

Good marketing is a lot luck the art of seduction. Convincing a new business to purchase your product or service is a lot like trying to win over a potential suitor. All the pieces of the puzzle are the same. There are two parties, one wants to convince the other of their value. There is […]

Beer Marketing = Slow Marketing – How Fosters Got it Wrong

Posted on 31. May, 2010 by in Advertising, Branding, Marketing, marketing sydney

Late last week Fosters signalled its brewery division was up for sale. After pursuing a mixed business model of wine and beer, brewing and marketing, they have decided to cut losses and focus on core business. Over the last few years beer consumption in Australia and worldwide has declined, and it is now at a […]

Has the Oil Spill Damaged BP’s Brand?

Posted on 18. May, 2010 by in Branding, Marketing

Since moving from British Petroleum to Beyond Petroleum, the BP brand has grown in strength and recognition. Until a few months ago, most people in the energy sector recognised that BP was a major investor in new green technologies and that it was a company with as much invested in the future of energy as […]

FIFA Shows Good Control

Posted on 12. May, 2010 by in Branding, Marketing

The news coming out of South Africa is, if you are not sanctioned by FIFA, you can forget about trying to be part of World Cup fever. The global football body has opened 451 cases of ambush marketing in South Africa and over 2500 worldwide, aiming to protect its official partners who have spent fortunes […]

Tough Mudder – A Marketing Case Study

Posted on 30. Apr, 2010 by in Branding, Marketing

Tough Mudder is every action man’s fantasy. It is a grueling seven mile race through muddy hills, cold water and burning bales of Hay. What started out as part of the Harvard Business School’s Business Plan contest is swiftly becoming a rising star of endurance races in America. During the Business Plan contest, judges felt […]

Pay for content – A Branding Perspective

Posted on 30. Mar, 2010 by in Branding, Marketing, sales

News this week that The Times is going to start charging for content should come as no surprise. News Corp, the parent company of The Times, The Wall Street Journal etc, has talked about forcing people to pay for content for a long time. With falling advertising revenues, falling circulation numbers and a general shift […]

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