Five Google Adwords Tips for 2013

Posted on 31. May, 2013 by in Adwords

Google Adwords can help you generate large amounts of traffic and increase sales exponentially. On the other hand, it can be a black hole that swallows your advertising money without showing positive results. It all depends on how Adwords is being used and the amount of research you do before bidding on PPC space. Following […]

Exceptional Ways To Create Effective Link Bait

Posted on 31. May, 2013 by in SEO

There is no doubt that SEO has made a great deal of progress over the last several years. As search engines fine tune their algorithms and marketers streamline their approach, SEO has evolved into an effective tool to enhance the performance of websites and blogs. One of the most effective elements of SEO is linking […]

Ten Mistakes Beginners Make With Adwords

Posted on 31. May, 2013 by in Adwords

One of the first problems in using Adwords are users set up accounts that use keywords that are too broad. The keywords do not define your business properly. When customers type keywords into the search engine looking for results, if you keyword is too broad it will not lead to your website. If you own […]

How to Analyze Conversion Rates and Return on Investment in Detail

Posted on 31. May, 2013 by in Analytics

There are various ways in which you can go about analyzing your conversion rates for various keywords or a particular PPC campaign. Most companies do a general analysis. They note the conversion percentage rate, note customers’ geographical location and then leave it at that. While such an analysis is good, it is by no means […]

Top 10 Trends In Web Designs

Posted on 30. May, 2013 by in Web Design

If you are a web designer you understand the immense importance of remaining ahead of the trend curve. Web design is driven by the needs and desires of the customer, and these desires tend to move along the line of creative trends that define the latest in web design. The ability of a web designer […]

Who is winning the 2013 Australian Election in Social Media?

Posted on 28. May, 2013 by in Election, Social Media

  Just under 3 years ago we wrote about who was winning the 2010 Australian Election based on Social Media. We incorrectly suggested that, although it was close, the Libs would win because they had a far greater following online. This time we are improving our methodology, and once again we are trying to find out […]

Highest Quality Content Checklist

Posted on 18. May, 2013 by in SEO

Based on Google’s guidelines for their search reviewers, here is our checklist to generating the highest quality content. This is what will distinguish your content from other average pages. Does your page title match the content? Does your page description match the content? Do the page description and title accurately describe the content? If someone found your […]

Improving your SEO with Google Search Quality guidelines

Posted on 18. May, 2013 by in Google, SEO

  Google’s uses human quality raters to grade search results. Last year, potpiegirl found a document from Google entitled “2011 Google Quality Raters Handbook”. We wrote a summary back then that we used to help our clients with their SEO. Recently a new version of the document was found. Shortly after this document was leaked, Google decided to release a version […]

Improve Your Rankings With Advanced SEO

Posted on 18. May, 2013 by in SEO

Today, your site is sitting in the same place in the SERPS as it was yesterday, last week, last month. Frustrated? You should be! Yes, your SEO training and knowledge, or lack of it, will most likely be the reason. Going out on the proverbial limb and assuming that all of your content is optimized […]

What next for SEO?

Posted on 17. May, 2013 by in SEO

SEO trends can hold important changes for your business and marketing strategies online. If you value being on the cutting edge and keeping a step ahead of the competition, you’ll want to keep an eye out for these trends. They come in two categories: those minimizing the effect of harmful websites and those rewarding legitimate […]

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