CPA vs CPC vs CPM Adwords Bidding

AdWords offer you some different tools and techniques to assist you in defining the bid amount and presenting the ads prior to others in search results. To be informed about the tools, you must know the bidding options available in your hand.   There are different bidding methods, namely cost-per-click (CPC) bidding, cost-per-acquisition (CPA) bidding, …

Bidding for ads according to objectives

AdWords allows you to bid for the ads in different ways. These options are customized for different campaigns you may have. First of all, let us look at diverse techniques of bidding.   1. CPM bidding   Bidding is made considering the goal or objective of the advertiser. If your objective is to get impressions …

Pull the search engines toward your website!

It’s an objective of Search Engine Optimization (SEO) to show up your website to search engines without paying for it. To be successful in SEO and make all your expenditures count, you have no other way than to improve your search rankings and save your dollars. You must question and answer, “What will make my …

Controlling the AdWords campaigns proficiently

Campaigns are set of ad groups including ad texts, keywords, and bids. These campaigns have different costs and thus need to be controlled and managed properly.   What aspects can be controlled?   Campaign management has different phases and factors that can be controlled. This include-   Budget on the campaigns; Cost-per-click and cost-per-conversion; Locations …

Manage the ad’s approval process in AdWords

AdWords has developed a supporting system to justify the appropriateness of your proposed ads. So, whatever ad you are designing, must go through the process before being posted in any site. This process is like a circuit breaker that tests all the proposed ads to check whether they are following the specified advertising policies or …

What Makes Your Website Valuable?

Websites, in nearly any category you could think of, are numerous… But, all of those numbers are not at the forefront of the visitors’ minds. As the competition is global, you need to be smart about what features you include, and what information you provide, while keeping your website to a reasonable size. “Empathy” is the …

Improving Magento Speed…

Three Major Reasons to Care About the Speed of Your Website : Google uses the loading time of a website as part of its quality score calculation. Google has been rumored to use loading time as part of the organic ranking calculation. Studies have shown that slow websites lose customers. Magento is a resource hungry …

Locate & Add People to Your Ad Groups…

Isn’t it better to catch the attention of customers who already have interest in your products, rather than catching uninterested customers and attempting to interest them? If you can reach the customers who are actually looking for products or services similar to those you are providing, you can expect that those visitors will create accounts …