How Google Places works – Improve your position

Posted on 24. Aug, 2010 by in Google, SEO

Google Places is the new primary goal for SEO experts. As your website can sit, in most cases, at the top of Google, with a map, it is the most likely place people will click on when searching for businesses in their area. Google relies on a large amount information from a few different places. […]

The Australian Election – Who has won on the internet?

Posted on 20. Aug, 2010 by in Election, Social Media

All politics is local, unless you are on the Internet, in which case it is local and global all at the same time. Marketing and politics go hand in hand, but more so on the Internet, where people have the attention span of small children, and the emotional reactions to go with it. Often the […]

Australian Election 2010 Videos – Who is winning the battle?

Posted on 17. Aug, 2010 by in Advertising, Election, Marketing

The Good: Good use of “Testimonial Style” Good location The Bad: Does anyone really talk like that? A list of complaints isn’t going to WIN votes The 2010 Australian election is less that a week away, so I thought I would have a quick look at who is winning the battle for minds with video. […]

Finding your strongest link sources

Posted on 16. Aug, 2010 by in SEO

Generally speaking there are three rules of thumb to ensure you are searching for the strongest link sources to build relationships with. The first is that the website AND page are both relevant to your business. Second you want the website AND page to be well ranked and have a high level of authority FOR […]

Ultimate Guide to Increasing web conversions

Posted on 13. Aug, 2010 by in ecommerce, SEO, Web Design

Turning your website from a drab static website into an exciting lead producing machine can take time and money. Here we have a long list of lessons we have learned over the years to produce the best web design that converts readers into customers. First though, here are some quick tips; Optimising your website for […]

7 Marketing Blog Posts You Might Not Have Heard Of

Posted on 11. Aug, 2010 by in blogging, Marketing, marketing sydney, SEO, Web Design

As we recently wrote on our top blog posts, I thought I would find some of our favourite, but lesser known, posts about Marketing in Australia and post them here for you all to read. You can read about marketing all you like on websites like B&T, Marketing Mag and Mumbrella, but these blogs are […]

Our top 9 Blog Posts

Posted on 11. Aug, 2010 by in blogging, Marketing, SEO

Seeing as our blog has gone from strength to strength, and now has a fairly strong readership, I thought I would show you, and summarise, our top 9 blog posts; Online Advertising Comparison – SMH.com.au/Fairfax We decided to create an ongoing series of posts on the choices available to marketers for online advertising. This post […]

Cheers to us! – just some of our recent triumphs – ecommerce, SEO, DMOZ

Posted on 09. Aug, 2010 by in Marketing

It has been a crazy year, with so many exciting projects going on, that sometimes it is easy to forget what you have done and how far you have come. So I thought I would launch the week with a small pat on the back for ourselves for some of the major events that have […]

FREE – Direct Mail Worm Words

Posted on 06. Aug, 2010 by in Advertising, direct mail

Nothing is truly free, there is always a cost to someone, even if it is just time. If you are providing a service, and you give something away, not only is there a cost associated with your time, but there is also an opportunity cost where you could have charged for that service. Offering something […]

eCommerce Stores – Selecting the right system

Posted on 04. Aug, 2010 by in ecommerce, Web Design

There are many open source ecommerce systems available to web developers and designers. Some have great support, whilst others are meant to stand alone. As part of our launch of the new Baby and Home store, we decided to take a look at a group of ecommerce systems from the perspective of a small to […]

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