Google and the 10 Commandments of SEO

Posted on 29. Jul, 2010 by in Google, Marketing, SEO, Web Design

We thought we would throw together our own version of the 10 commandments of SEO. There are afew versions of the SEO commandments around, but we thought we could do a better job. Firstly we wanted to keep to the original script of the commandments, with easy to understand and critical laws that can be […]

Top 11 SEO methods for plumbers

Posted on 27. Jul, 2010 by in How To, SEO, Tutorials

Over the last two weeks we have had dozens of plumbers ask us for SEO advice on growing their business through their website. Plumbing is a highly competitive business, particularly online. The top plumbing business, for the search “Sydney Plumbers”, on Google has a PR of 6, over 4500 indexed links, and has a domain […]

Old Spice Commercial – The Making of a Modern Legend

Posted on 23. Jul, 2010 by in Advertising, Marketing, Social Media

If you have been living under a rock, you probably don’t know who the rugged man is above. This is Isiah Mustafa, who is the new hero of the latest Old Spice ad created by Craig Allen and Eric Kallman of Wieden + Kennedy. The video is below. There is so much about this Old […]

Creative Billboard Inspiration – Practical Design Principles

Posted on 20. Jul, 2010 by in Advertising, How To, Tutorials

As creative people we would all love to be able to design and execute a billboard like the Kill Bill ad above. However, the bottom line is most of us either don’t have the budget, don’t have the time or don’t have the brand. Billboards can be a very potent marketing material that will attract […]

9/10 People Like Brands on Facebook

Posted on 16. Jul, 2010 by in Marketing, Social Media

A new survey conducted by Exact Seek has found that 90 percent of people using Facebook have become “fans” of a brand. This virtually proves without a doubt that a balanced, multi channel, integrated marketing program is what every business should be engaging in. With success stories like Rita’s Italian Ice how can any business […]

Facebook Advertising – Find Managers

Posted on 12. Jul, 2010 by in Advertising, Marketing, marketing sydney, Social Media

Facebook, and for that matter MySpace too, has the stigma of being just for kids and people who have just had a baby/got engaged/married etc.  However, its reach has spread beyond its college campus roots of and more and more “C-Level” users are signing on. We did some analysis of the users of Facebook, and […]

How To Increase Web Traffic & Boost Leads (a dentist’s guide)

Posted on 02. Jul, 2010 by in Marketing, SEO, Web Design

SEO experts seem to claim all the time they know the number one secret to building your position in search engines. Usually you will see them claim that links are the key, or that content is the key, or that site design is the magic tool. However most of them forget one key thing, and […]