A Comparison of Social Advertising – Digg, Facebook, Reddit

We have updated this post to include more social media advertising here. Advertising¬† is becoming the key way for social networks/aggregators to make money. The lure for advertisers is, they can target genuinely interested customers by placing the ads in relevant sections. As social networks and media mature, their audience size is beginning to exceed …

Pay for content – A Branding Perspective

News this week that The Times is going to start charging for content should come as no surprise. News Corp, the parent company of The Times, The Wall Street Journal etc, has talked about forcing people to pay for content for a long time. With falling advertising revenues, falling circulation numbers and a general shift …

Creating Brand Evangelists

Brand Evangelists areyour key to outstanding of Word of Mouth (WOM) marketing. These are the people that will go forth and spread your marketing message. They are your early adopters and the last customers standing behind your business. They have the following characteristics; They are vocal, they spread the word – they are usually the …

Evaluating Content Sharing Methods

Your web 2.0 strategy should involve enabling content sharing. Even the most basic of websites should be built to allow users to share content they have found on the web. After Google announced its sharing option in Google Bookmarks, we decided to help you understand the pros and cons of content sharing websites and how …

Google Bookmarks and Marketing

Google announced last night that it had added a new function to its bookmarking feature, and that was the ability to share your lists. This extension to their already existing bookmarking feature goes up against already established websites such as Stumbleupon and Delicious. Users will be able to create lists of bookmarks, tag them, and …

10 Ways Cafes Can Generate Customers Using Social Media

There is no doubt that social media generates sales for businesses. Over 50% of people are more willing to buy from a company once they become a fan or follower online. Cafes and Restaurants should be using social media such as Twitter and Facebook to grow their business, with little investment other than time. As …

How To Choose A Domain Name

Here are a number of steps to take and things to consider when choosing a domain name. Selecting the right domain name can really mean the beginning and the end for your business. Even the brightest business ideas can be overtaken by competitors that have better domain names. Determine your niche blog strategy. Think about …

Social Media in Marketing

Is there a place for social media in marketing? The value of social media and its use in marketing seems to be increasing every month. As Twitter and Facebook start to come of age, marketers and business owners are finding new value in talking and having discussions with their customers. Below are some crucial tips …

Marketing Trends for 2010

As 2010 is now in full swing we can see some trends shaping up and taking priority this year. Despite the economic downturn through last year, or maybe because of it, marketing experts have focussed on more effective methods of marketing. Quick stats; Mobile marketing could grow from just $1.8 billion in 2007 to $24 …