10 steps to grow your restaurant or cafe

Posted on 27. Aug, 2009 by in Cafe, Marketing, Retail

Here are 10 quick steps you can take to grow your cafe through improved marketing. Increase the value of each purchase 1. Offer variations in the sizes of portions available. Some of the most successful franchises offer small, medium and large portions. Get your staff to recommend increasing the size of the portions a customer […]

Our New Wholesale Restaurant Supplies Client

Posted on 19. Aug, 2009 by in Marketing

We are welcoming our newest client http://www.wholesale.com.au. Their eCommerce website stocks a range of products for restaurants, including hot drinks cups, till receipt rolls, toilet paper and Napkins. Our services to them include SEO and Web Marketing. We are hoping to raise their profile across 40 SERPs and a range of other measurements. Some of […]

Branding

Posted on 18. Aug, 2009 by in Branding

Good branding is the key to good marketing. Think of it like this; it is the SOUL or ESSENCE of the company. It is how ALL stakeholders perceive you. I will keep this as brief as possible for your enjoyment, but no doubt there will be more on branding to come. It should come from […]

Are you Competition Resistant?

Posted on 12. Aug, 2009 by in Marketing

As a business you will always face competition. In the past, companies have shown various ways to increase their resistance to adversity. I certainly do not advocate longevity; in fact I think that if a company exists for more than 10 years, it is probably underperforming. For the moment I will suggest 6 ways to […]

Tips to improve your retail store

Posted on 07. Aug, 2009 by in Branding, Marketing, Retail, Uncategorized

11 Ways to improve your retail store: Get a theme/brand/niche. One of THE most important things in marketing is that you have to occupy a place in the heart of your customers. There are many words spent on talking about what this means, but for the time being I will keep it brief. This means […]