Social Media

Basic Guide to Email Marketing

Launching an email marketing campaign may be one of the most valued and cost-effective marketing techniques to increase your return…

How to game Reddit – or not.

Reddit is not Digg. On Digg, it used to be about knowing the right users to get your story promoted…

20x click through, 1c per click advertising

What has 20x click through and costs less than 1c per click (and marginally decreasing?) Twitter advertising. Last week we…

7 Marketing Blog Posts You Might Not Have Heard Of

As we recently wrote on our top blog posts, I thought I would find some of our favourite, but lesser…

9/10 People Like Brands on Facebook

A new survey conducted by Exact Seek has found that 90 percent of people using Facebook have become “fans” of…

Facebook Advertising – Find Managers

Facebook, and for that matter MySpace too, has the stigma of being just for kids and people who have just…

Online Advertising Comparison – StumbleUpon

This is the second part in our ongoing series comparing online advertising, with a focus on social media. Last time…

Online Advertising Comparison – SMH.com.au/Fairfax

We have decided to create an ongoing series of posts on the choices available to marketers for online advertising. Over…

Kates Party – A social marketing lesson

Kates Party, for those that are unfamiliar, became a social media sensation last week. Prankster David Thorne of 27b/6, Tweeted…

8 ways law firms can use social media

There is a great post over at Inside Facebook on the best practices for Law firms using Facebook. Here is…

A Comparison of Social Advertising – Digg, Facebook, Reddit

We have updated this post to include more social media advertising here. Advertising¬† is becoming the key way for social…

Evaluating Content Sharing Methods

Your web 2.0 strategy should involve enabling content sharing. Even the most basic of websites should be built to allow…