SEO For Mortgage Brokers

Do you remember when sending out mailers or paying for media advertising brought you customers?As you well know those outbound marketing tactics don’t work any more. When today’s borrowers are considering a mortgage they don’t sift through their mail, or flip through the newspaper, they turn on their computer and search online. That’s where you …

How a Search Engine Works: A Fundamental of SEO

SEO or Search Engine Optimization is an internet marketing strategy. This is in fact a critical process to place your webpage ahead of others in search engines, and more importantly, in an unpaid search result. This field is concerned with the ranking of your website in a search result since a site that is ranked …

Calculating ROI on Link Building Activities

Link building: we know we should do it. Most of us spend a good amount of effort and time linking to our own content as well as finding thought-provoking links from other blogs and informational sites. However, sometimes it seems as if we’ve working in a vacuum. How do we know that those links and …

Black Hat vs White Hat SEO

In web marketing, in programming, and, really, anywhere computers are used, you’ll see the phrases “white hat” and “black hat” being thrown around. These phrases can refer to the tactics you use to achieve your end goals, or they can refer to those end goals themselves. In this article, we’re going to lay out what …

Pull the search engines toward your website!

It’s an objective of Search Engine Optimization (SEO) to show up your website to search engines without paying for it. To be successful in SEO and make all your expenditures count, you have no other way than to improve your search rankings and save your dollars. You must question and answer, “What will make my …

What Makes Your Website Valuable?

Websites, in nearly any category you could think of, are numerous… But, all of those numbers are not at the forefront of the visitors’ minds. As the competition is global, you need to be smart about what features you include, and what information you provide, while keeping your website to a reasonable size. “Empathy” is the …

Google Penguin 2.0 The Facts

Google’s Penguin update was a mainly about link spam and over optimisation. A patent granted to Google on August 14th is expected to be at the root of the latest round of changes expected to occur over the next few weeks. The patent is basically a spam tracking function. Google tracks the changes in back link production based …

If you buy a domain, does it keep the SEO value?

First, SEO Value is updated very frequently, so from one week to the next it is hard to know what algorithm changes will take place. Second, I’ve seen the SEO value stay after a domain has changed hands, but it’s not universal. Any major changes to structure and content will be detected, and can easily …

Top 10 activities for SEO

Start thinking of links as advertising rather than just for their SEO value. Which prominent online mentions would be worthwhile? Our biggest sites get 1/3rd of their traffic from referrals. Networking is a big part of getting good traffic. There are plenty of places you can network from; Customers, Suppliers, Partners, Competitors etc. Yes blogging …