SEO For Financial Services

Most marketing for financial services is about education. The buying cycle may be long and the customer will spend a lot of time evaluating your competitors as well as you. Also, they may be passively researching for months before they start actively talking to financial service providers. Therefore, there are three key goals that you …

How to recover from Google Penguin

Google Penguin is the latest update from Google that may have impacted your SEO ranking. There are three key areas that Penguin targeted. Websites that consistently use the same anchor text in their links Websites that have a lot of links back from low quality sites Websites that have a lot of links back from …

What is Google Penguin?

With the increasing popularity of the internet more individuals and companies are beginning to create their own web pages for personal use. Although creating a web page can be a simple venture, ensuring that your SEO practices fall within the guidelines of the SERPs (search engine results pages) can be a difficult venture. Google Penguin …

Google Targets Spam – Panda Turbo

Google has announced today more changes to its search algorithm that target web spam. From the company’s posts on the Inside Search and Google Webmaster Central blogs: In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s quality guidelines. This algorithm represents another step …

Your rank is not what it seems. 5 ways Google personalises search

Google tailors all search results to the user. Pretty much, unless you are using a completely clean computer, freshly installed browser in an untraceable location, everyone will have the results they see in Google tailored to their person. Most of the time, you will not even notice how it is done. Overtly, you can tailor …

Link Exchange- The Pros and Cons

A common method used in search engine optimization is the link exchange. It simply means exchanging text or banner links as per mutual agreement between websites so as to get benefit to both parties. The success of a link exchange program depends on the partner website selected, its page rank and the number of visitors …