All I Want For Christmas: Facebook and Google’s Advertising To Copy Each Other
Posted on 21. Apr, 2013 by Robert Steers in Social Media
By some measures the Facebook advertising platform and Google Adwords are the two largest ad networks available. Their easy to use systems, and zero minimum budgets, make them appealing to almost any business. They certainly have similar claims to being able to reach the most people on the planet. However, as you examine them [...]
Are Facebook “Likes” “Clicks” mainly fake?
Posted on 31. Jul, 2012 by Robert Steers in Marketing, Social Media
Limited Run, a startup that makes a software platform for musicians and labels says it has reached the final straw with its experience as a small business advertising on Facebook. The core issue is that they say they have discovered 80 percent of the clicks it is receiving on Facebook appear to be coming from [...]
Youtube Advertising
Posted on 06. Jun, 2012 by Robert Steers in Adwords, Google, Social Media
Youtube is the world’s second largest search engine. YouTube’s special user population around the world makes it the third largest property on the web. There’s a great deal of value in advertising on a property with this type of reach. Maximum User Engagement YouTube’s unique combination of video access, sharing, and community creates an opportunity for [...]
5 New Ways Facebook Could Make More Money
Posted on 31. May, 2012 by Robert Steers in Social Media
After the semi successful Facebook IPO, we thought we would list 10 ways Facebook could grow outside of advertising revenue. Premium ad-free or ads-lite version of Facebook. Less or no Ads for $5 a month. They could throw in more features like seeing who is looking at your profile, or better image tagging. Either way, [...]
Facebook Paid Status Platform
Posted on 31. May, 2012 by Robert Steers in Social Media
Promoting a status update appears to start at $5. These paid promotion updates will only show up for fan pages that you already “Like.” Highlighted status updates would get prominent placement like sponsored stories but will be displayed only to the user’s friends. Facebook is the largest social network in the world with more than 900 million [...]
The Best Performing Facebook Ad Campaigns
Posted on 23. May, 2012 by Robert Steers in Social Media
Advertising campaigns and projects launched on Facebook have a highly effective hold on the average Facebook user. The social networking site, which recently floated on the stock market, is a fantastic outlook for advertisers to get their message across. However not all ad campaigns are a form of promotion of a company’s good and services. [...]
Facebook versus Google+
Posted on 23. May, 2012 by Robert Steers in Social Media
Have you ever wondered if Google+ is offering any real competition to Facebook? Well in terms of users Facebook is still well out in front. The fact that Facebook now enjoys some 42 percent of all internet traffic across the globe puts it at the top of its game in terms of popularity. The fact [...]
Creating Communities Online
Posted on 06. May, 2012 by Robert Steers in Social Media
There are a number of ways that webmasters can use in order to make their websites communities. Many intelligent webmasters have seen the potential of turning their sites into social networks. This approach provides one of the ultimate ways to generate a community within a website, and therefore to increase visitor participation, enabling visitors to [...]
Social Media Marketing for Business
Posted on 01. Apr, 2012 by David in Social Media
The aim of any business is get wide popularity among the customers and the public. Traditional marketing methods are fast replaced by modern internet marketing and online promotions. The social networking websites have considerably helped to achieve high success in internet marketing. Today people take pride in becoming members of Facebook and Twitter for a [...]
Facebook Advertising vs Google Adwords
Posted on 20. Feb, 2012 by Robert Steers in Advertising, Adwords, Google, Social Media
Facebook Facebook reaches 37% of the Australian population, with people spending an average of 20 minutes on the site per day. Unlike other websites, Facebook users are there socially, interacting and sharing more information than on any other medium. Advertising with Facebook is easy to set up, and it takes no time at all to [...]
