AIDA Keyword Choices

Posted on 02. Feb, 2012 by in Adwords, SEO

When moving through the buying cycle, the purchaser uses particular keywords in their search for answers. The goal of a search marketing expert is to make sure their website, or their brand/product is appearing at each stage of the cycle. Here is a range of ideas that will help you select the right range of [...]

Global SEO – Country Targeted SEO

Posted on 24. Jan, 2012 by in SEO

Global SEO What is it worth? Optimising your website for global customers is a specific task that is worth isolating from general SEO activities. This activity is of specific benefit to exporters, but it is also of benefit to businesses that are targeting customers all over the globe. You can clearly increase your customer base [...]

Does Google Plus Really Affect SEO?

Posted on 23. Jan, 2012 by in SEO

In the SEO circles there are long debates on the effect of Google plus on search rankings. Basically search engine optimization involves different strategies like keyword optimization, on-page optimization, backlinking and social networking. Just like the Facebook’s “like” button, Google introduced its Google plus badge and plus one buttons to add as links to websites [...]

Google Search Quality Guidelines

Posted on 01. Jan, 2012 by in Google, SEO

After reading an excellent post over at PotPie Girl, which linked to a set of guidelines for Google search reviewers, we thought we would write an abridged version here. Basically, Google have a group of reviewers who rate websites based on these guidelines. It is estimated that a website cannot rank well for a keyword without having [...]

The Top SEO Trends for 2012

Posted on 01. Jan, 2012 by in SEO

Following on from our post last year about SEO trends, we thought we would post our top trends for next year. First though, here are some noteablr things that happened last year. Panda update. This update was aimed at reducing the effectiveness of content farming, and reduce the prominance of so called “low quality” websites. A [...]

Descriptions for SEO – 10 quick keyword ideas

Posted on 30. Dec, 2011 by in SEO

Sometimes writing the descriptions for your page may become tough, once you have included your top 3 keywords. Here are 10 quick ideas, in order of importance, for keywords that you might also want to include; Location keywords Product names Product specifications Service/Product benefits Time constraints (delivery in 24hours, open now) Payment options (cash, visa) [...]

Pretty URLs for SEO – URL Normalisation

Posted on 30. Dec, 2011 by in SEO

Making your URLs “pretty” is a basic step to improving your website visibility. Often with website systems, CMSs, the URL that is put out by the system is not a) nice for search engines and b) nice for users. Even WordPress is known to have some options for URLs that are not well optimised. If [...]

Paid Directory List – Which ones have value?

Posted on 01. Dec, 2011 by in SEO

We are looking for paid directories to list our website and our client’s sites. Here is a list of paid directories that we have thrown together ranked by value. If there are some that we have missed that you want to see, comment below and we will try to add it. I should point out [...]

Paid Directories – Which Ones Are Worth It?

Posted on 22. Nov, 2011 by in SEO

Has anyone had any good experiences with Paid Directory Submission, as in paying for your website to be placed in a directory? Which websites have worked for you, and why? The standard ones are; BOTW – $149 – Domain rank 5.9, 9 million links in Yahoo – $299 – No idea on the stats What U [...]

SEO Analytics – 4 Ways To Improve ROI on SEO

Posted on 21. Nov, 2011 by in Analytics, SEO

  Modern marketing methods allow you to track your ROI at every step of a campaign. Long story short, if you are not optimising your campaign for ROI, then you are probably throwing money down the drain. Google Analytics, and a range of other tools, allow you to calculate where you are making your money [...]

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