Highest Quality Content Checklist
Posted on 18. May, 2013 by Robert Steers in SEO
Based on Google’s guidelines for their search reviewers, here is our checklist to generating the highest quality content. This is what will distinguish your content from other average pages. Does your page title match the content? Does your page description match the content? Do the page description and title accurately describe the content? If someone found your [...]
Improving your SEO with Google Search Quality guidelines
Posted on 18. May, 2013 by Robert Steers in SEO
Google’s uses human quality raters to grade search results. Last year, potpiegirl found a document from Google entitled “2011 Google Quality Raters Handbook”. We wrote a summary back then that we used to help our clients with their SEO. Recently a new version of the document was found. Shortly after this document was leaked, Google decided to release a version [...]
Improve Your Rankings With Advanced SEO
Posted on 18. May, 2013 by David in SEO
Today, your site is sitting in the same place in the SERPS as it was yesterday, last week, last month. Frustrated? You should be! Yes, your SEO training and knowledge, or lack of it, will most likely be the reason. Going out on the proverbial limb and assuming that all of your content is optimized [...]
What next for SEO?
Posted on 17. May, 2013 by David in SEO
SEO trends can hold important changes for your business and marketing strategies online. If you value being on the cutting edge and keeping a step ahead of the competition, you’ll want to keep an eye out for these trends. They come in two categories: those minimizing the effect of harmful websites and those rewarding legitimate [...]
How to Get Better Rankings in Google Local Search
Posted on 17. May, 2013 by David in SEO
Many people who need a particular product or service do a local search instead of a general one. Local searches have the potential to bring in a large, steady stream of customers, so working to get good local search engine rankings for more than one city can be well worth your time and effort. Following [...]
SEO For Mortgage Brokers
Posted on 17. May, 2013 by David in SEO
Do you remember when sending out mailers or paying for media advertising brought you customers?As you well know those outbound marketing tactics don’t work any more. When today’s borrowers are considering a mortgage they don’t sift through their mail, or flip through the newspaper, they turn on their computer and search online. That’s where you [...]
How a Search Engine Works: A Fundamental of SEO
Posted on 14. May, 2013 by David in Adwords-SEO, SEO
SEO or Search Engine Optimization is an internet marketing strategy. This is in fact a critical process to place your webpage ahead of others in search engines, and more importantly, in an unpaid search result. This field is concerned with the ranking of your website in a search result since a site that is ranked [...]
Calculating ROI on Link Building Activities
Posted on 22. Apr, 2013 by Robert Steers in SEO
Link building: we know we should do it. Most of us spend a good amount of effort and time linking to our own content as well as finding thought-provoking links from other blogs and informational sites. However, sometimes it seems as if we’ve working in a vacuum. How do we know that those links and [...]
Black Hat vs White Hat SEO
Posted on 21. Apr, 2013 by Robert Steers in SEO
In web marketing, in programming, and, really, anywhere computers are used, you’ll see the phrases “white hat” and “black hat” being thrown around. These phrases can refer to the tactics you use to achieve your end goals, or they can refer to those end goals themselves. In this article, we’re going to lay out what [...]
Pull the search engines toward your website!
Posted on 21. Oct, 2012 by David in Adwords-SEO, SEO
It’s an objective of Search Engine Optimization (SEO) to show up your website to search engines without paying for it. To be successful in SEO and make all your expenditures count, you have no other way than to improve your search rankings and save your dollars. You must question and answer, “What will make my [...]
