Link Exchange- The Pros and Cons

Posted on 31. Mar, 2012 by in SEO

A common method used in search engine optimization is the link exchange. It simply means exchanging text or banner links as per mutual agreement between websites so as to get benefit to both parties. The success of a link exchange program depends on the partner website selected, its page rank and the number of visitors […]

Average Cost of Adwords Plateaus

Posted on 30. Mar, 2012 by in Adwords, adwords-cost

  Every now and again we compare the cost and competition of using Google Adwords across three key markets, Australia, the UK and the US. You can see all our working here. Back in September 2010 we selected 91 keywords based on a range of suggestions, across a range of markets including cleaning, seo, web […]

How To Write Subject Lines That Convert

Posted on 29. Mar, 2012 by in Advertising

Make the subject surprising to the reader. Think; Man Bites Dog Sell your biggest benefit in the shortest number of words Use a time based call to action Attract people that want to buy, not speculators. Sell the product, and the sizzle, not the industry and the generic.

47 Viral Content Ideas – Link Bait Ideas

Posted on 28. Mar, 2012 by in SEO

Viral content is really the best and only way to create pages or posts on your website or blog. Matt Cutts calls it Link Bait. If you are always aiming to have your content shared widely, then you will always be giving your website the best chance to have links built to it. The main […]

Reasons Not To Use Web Central or Melbourne IT

Posted on 28. Mar, 2012 by in Hosting

They don’t use cPanel/Parallels or any other standard back end, making it much harder for web developers to deal with them. You cant recover usernames/passwords without calling tech support, which is painful as you are frequently on hold for very long periods of time. Domain name renewals are $70 a year, twice the price of anywhere else They […]

Building Viral Content – The Only Way To Build Links Safely

Posted on 28. Mar, 2012 by in SEO

The battle between Google and those trying to artificially manipulate its search results is an ongoing battle. Google on March 19th took down one of those blog/link networks named confirmed Google has deindexed an “overwhelming majority” of their network as of March 19, 2012. The management of has decided to immediately shut down their service […]

Sydney SEOs on Google+

Posted on 27. Mar, 2012 by in Google

We thought we would put together a list of Sydney SEO’ers on Google+ and share them here. We didn’t have much luck when searching on Google+, but we did find a few. Let us know in the comments if we have missed any. We are specifically looking for people who post on Google+ regularly about […]

Google Places – Dont Receive Customers At Your Location?

Posted on 27. Mar, 2012 by in Google

There has been an update to the Google Maps terms and conditions that will affect freelancers and companies that service customers at their home. On February 24, 2012, Andrew Shotland of received a phone call from a Google employee who asked him if served clients at his listed address. He answered that he had both local and national clientele. […]

Article Marketing-The Best SEO Tool

Posted on 23. Mar, 2012 by in SEO

An article is a readable content about a product, service, news or other topics of general interest. A well written article is a guide and often works better than spoken words. In business article marketing is used to describe a product or service by providing informative content to the readers and prospective customers. It is […]

Google’s Over Optimisation Penalty

Posted on 21. Mar, 2012 by in SEO

Google has revealed plans to penalise the search rankings of websites that overuse search engine optimisation techniques. Matt Cutts, a software engineer within Google’s Webspam team, told the SXSW conference last week that changes to the search crawler could be enacted within “weeks”. They would target websites that attempted to elevate their search rankings by providing a […]

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