Making Your Strategic Marketing Work

  We recently completed a day long sales and marketing session with a Sydney IT Distributor. The session seemed to be very successful in showing medium sized IT businesses how their marketing can work, how it can be targetted, achieve results and give value for money. If you want to grab an outline of the …

Core aims of any online business

What should drive online business decisions? These are the core aims we believe should drive your online business decisions; Build income as autonomously as possible. There is very little point in working 24/7 just to maintain a small website. You also want marketing methods that will keep driving customers to you, even when you are …

Attention Interest Desire Action in Keyword Choices

AIDA is an acronym used in marketing that describes the stages a buyer goes through when purchasing a product.   A – Attention (Awareness): They have become aware of a need for a product or service I – Interest: They have become interested in a group of products or services. D – Desire: They want …