Simple Customer Collaborative Marketing

Building customer feedback systems into your marketing is essential. Building customer collaboration into your marketing process is the next natural step. Almost every serious marketer or business person acknowledges that customer feedback is important. They may also acknowledge that it is the best way to drive innovation, and to ensure that their business is at …

Google Adwords with Chinese Characters

Ad Text Using Double-Byte Characters With AdWords you can create ad text using double-byte characters, such as those used in many East Asian languages. However, be aware that double-byte characters have special requirements. Double-byte characters need nearly twice the display space as single-byte characters. For example, the title line of an English ad has a …

The Science of Persuasion

Persuasion has been researched thoroughly. Mr. Cialdini is undoubtedly the biggest authority on the field. His books are bestsellers and have been on the “must-read” list for marketers and copywriters for years. In his research, Cialdini came up with six scientific principles of persuasion that will help guide you to become more effective at getting people to do what …

Google Places becomes Google+ Local

Google+ has had pages for businesses for a while, and there was an obvious overlap between that and Google Places. As of today, Google Places pages have been entirely replaced by new Google+ Local pages. As of this morning roughly 80 million Google Place pages worldwide have been automatically converted into 80 million Google+ Local pages, according to …

10 types of viral content

Viral content helps to increase the visibility on Google, Bing, Yahoo or Ask Jeeves search engines. Social networking sharing is viral content that can drive backlinks to your website. So how does this work? Social networking sites like Facebook, MySpace, Google+ and Twitter are great ways to create some content, either an image or better …

Google Targets Spam – Panda Turbo

Google has announced today more changes to its search algorithm that target web spam. From the company’s posts on the Inside Search and Google Webmaster Central blogs: In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s quality guidelines. This algorithm represents another step …

92 Ranking Factors You Need To Worry About

Based on this very old article on the ranking factors that Google uses, I thought it was due an update and an order to the top 100 ranking factors that you need to worry about. To be clear, this list is based on the order of things we would worry about with a new site we …

Lane Cove Business Highlight: IQ Printing

Located in Lane Cove on Sydney’s Lower North Shore, IQ printing specialises in 4-colour offset printing and all forms of in-house finishing. They are based at 85 Longueville Rd – 2 doors down from St Vincent de Paul. IQ printing deals with small individuals, to large organisations, who are known Australia wide. What is interesting within the …