2011

How could you beat Google at its own game?

More local focus; naver.com is the king is S. Korea, Yandex is the leader in Russia, Baidu is the clear leader in…

Google Fresh for eCommerce – eCommerce SEO

Google have released their “Fresh” update, and have specifically mentioned eCommerce results in their blog post. Searches for information that change…

What is Google Fresh?

  Google now claims its results should be like cookies, that is “Fresh”. Based on their “Caffeine” update, and apparently…

SEO Basics Tutorial

The Algorithm(s)   The rank of a webpage is the sum of the value of links pointing at it. Just…

Marketing keys

The top 14 points to great marketing. Be different Tell a story Connect with a group of people – make…

iPhone Market Penetration

Some random stats on iPhone market penetration. Mobile Internet usage in Oceania grew 6x since 2008 Australians prefer iPhones. Apple…

15% of retail searches come from mobile devices

More evidence of the growing importance of mobile comes this time from IBM, which predicts that “an unprecedented 15 percent…

Online Buying Behavior

Just thought I would post some interesting stats that came out of Google Engage today; On average a user will…

How to sell anything

Got a great idea? Want to start your own business? Find your buyer first, and work out what you can…

Image search optimization – SEO for Images

Image search optimization means working to make sure your images work hard for your pages, and are able to be…

Australia Tourism Advertising – The Missing Ingredient

  Tourism is an important industry for the Australian economy. In the financial year 2009/10, the tourism industry represented 2.6%…

The Gruen Transfer – What is it?

  In shopping mall design, the Gruen Transfer is the exact moment where, in a shopping mall, you lose your…