How To Save Disappearing Brands

24/7 Wall Street, via The Huffington Post has written a list of 10 brands that will disappear by next year. Given that is only 6 months away, we thought we would give some of those companies some advice as to how they can turn their company around, if they dare. Readers Digest Citing some dismal …

Has the Oil Spill Damaged BP’s Brand?

Since moving from British Petroleum to Beyond Petroleum, the BP brand has grown in strength and recognition. Until a few months ago, most people in the energy sector recognised that BP was a major investor in new green technologies and that it was a company with as much invested in the future of energy as …