How To Save Disappearing Brands

Posted on 22. Jun, 2010 by in Branding, How To, Marketing, Social Media

24/7 Wall Street, via The Huffington Post has written a list of 10 brands that will disappear by next year. Given that is only 6 months away, we thought we would give some of those companies some advice as to how they can turn their company around, if they dare. Readers Digest Citing some dismal […]

Has the Oil Spill Damaged BP’s Brand?

Posted on 18. May, 2010 by in Branding, Marketing

Since moving from British Petroleum to Beyond Petroleum, the BP brand has grown in strength and recognition. Until a few months ago, most people in the energy sector recognised that BP was a major investor in new green technologies and that it was a company with as much invested in the future of energy as […]