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Email Marketing

Email Marketing

Email Marketing has probably surpassed telemarketing in frequency globally.  E-mail marketing (on the Internet) is popular with companies for several reasons.  A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a low cost.

Industry Averages (approximately);

Open Rate: 15%
Click Rate:  3%

Our Performance on email lists over 500 people.

Open Rate: 18%
Click Rate:5%

10 Tips for the best email marketing campaigns;

  1. Target.
  2. Produce quality content.
  3. Develop a list.
  4. Use engaging subject lines.
  5. Personalise
  6. Include several calls to action.
  7. Test for design/looks.
  8. Test for performance.
  9. Track Measure Repeat.

Creative Development can track an exact return on investment. Our marketing campaigns have proven to be very efficient and effective. E-mail marketing is second only to search marketing as the most cost efficient and productive online marketing tactic. A client is able to “push” the campaign to its potential customers, as opposed to website-based advertising, which relies on a customer coming across. We use a variety of methods for email marketing which make the progams easy to track. We can track recipients via autoresponders, web bugs, bounce messages, unsubscribe requests, read receipts and click-throughs. These methods are used to measure open rates, positive or negative responses, and to correlate the marketing program with sales.

We recommend clients use email marketing to generate repeat business affordably and automatically. The most effective method for this is to use email marketing to reach a list of e-mail subscribers who have opted in to receive e-mail communications on subjects of interest to them.

We then use specific types of interaction with messages to trigger other messages to be delivered automatically, or other events.  Tracking and response metrics enables tuning and optimisation of the E-mail marketing channel by a process of testing different variants and calculation of statistically significant results.

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