SEO For Financial Services

Most marketing for financial services is about education. The buying cycle may be long and the customer will spend a lot of time evaluating your competitors as well as you. Also, they may be passively researching for months before they start actively talking to financial service providers. Therefore, there are three key goals that you …

Sydney Suburb List

  Just a handy list of Sydney Suburbs; Abbotsbury Abbotsford Acacia Gardens Agnes Banks Airds Alexandria Alfords Point Allambie Heights Allawah Ambarvale Annandale Annangrove Arcadia Arncliffe Arndell Park Artarmon Ashbury Ashcroft Ashfield Asquith Auburn Austral Avalon B Badgerys Creek Balgowlah Balgowlah Heights Balmain Balmain East Banksia Banksmeadow Bankstown Bankstown Airport Barangaroo Barden Ridge Bardwell Park …

June 2012: Average Google Adwords Costs Unchanged for 2nd Quarter

Every few months we look at the relative average cost of adwords for a range of over 100 keyword groups in the three major markets of the UK, the US and Australia. This month’s statistics can be found here. This month we updated our keywords to reflect broader changes in the market, which is why …

Simple Customer Collaborative Marketing

Building customer feedback systems into your marketing is essential. Building customer collaboration into your marketing process is the next natural step. Almost every serious marketer or business person acknowledges that customer feedback is important. They may also acknowledge that it is the best way to drive innovation, and to ensure that their business is at …

How Volvo Used Mobile Marketing

Volvo wanted to invoke passion and buzz around the launch of its new S60 sedan. The auto brand aspired to showcase the sedan as an edgy lifestyle vehicle that consumers would feel proud to own and excited to drive. To that end, Volvo and its agency partner, Mobext, the mobile marketing arm of MPG and …

Using Rich Media To Reach Teens

The That’s Not Cool campaign used the Google Display Network and YouTube to reach 18M young minds and get teens talking about an important issue. • Increased site traffic by 1,550% • Reached over 18M users • Received 1,143,877 total page views and 135,935 total video views for 3-month campaign, with traffic still increasing to date • Drove 89% …

Low Landing Page Quality Scores

Users have consistently provided negative feedback on several types of websites. In our commitment to make AdWords as effective as possible for advertisers and users, ads promoting these types of websites may receive low landing page quality scores. In some instances, they will not be allowed to run. Website types to avoid The following website …