Australia Tourism Advertising – The Missing Ingredient

Posted on 30. Oct, 2011 by in Advertising

  Tourism is an important industry for the Australian economy. In the financial year 2009/10, the tourism industry represented 2.6% of Australia’s GDP at a value of approximately A$34 billion to the national economy. Australia’s international tourism campaigns have traditionally focused on Australia’s laid-back style, such as an 1980s advertising campaign featuring actor Paul Hogan telling […]

The Gruen Transfer – What is it?

Posted on 29. Oct, 2011 by in Marketing

  In shopping mall design, the Gruen Transfer is the exact moment where, in a shopping mall, you lose your direction and start to wander around aimlessly. It is named for Austrian born American shopping mall architect Victor Gruen. It was really only in researching this post that I realised how much of an impact […]

The power of keyword domains – Still almost nothing, sometimes

Posted on 26. Oct, 2011 by in SEO

The bottom like here is about branding. As we have said before, there is no doubt that carefully selecting a domain(s) can make a difference to a website. But how important is it to choose a keyword relevant domain name? Prompted by a recent post over at SEO By The Sea, we thought we would revisit something […]

Local Google Places Citations – Australian

Posted on 25. Oct, 2011 by in SEO

Google Places is the new primary goal for SEO experts. There are a lot of things you can do to increase your chances of being listed high, such as making sure you claim your listing in the first place. However there is one thing that will make all the difference, and that is making sure you have […]

Google Using Blog/Forum reviews for local seo

Posted on 25. Oct, 2011 by in SEO

  After researching Google and their use of local citations for reviews etc, we discovered that they are using blog postings and forum posts as references for some listings. This further reinforces what we have said before about making sure your address is used in all of your listings as often as possible. So far […]

cufon vs @fontface

Posted on 22. Oct, 2011 by in Web Design

This is Amaranth rendered using cufon. 8pt, 24pt, 36pt, 50pt!?%$&* This is Amaranth rendered using @fontface. 8pt, 24pt, 36pt, 50pt!?$&* This is Molle rendered using cufon. 8pt, 24pt, 36pt, 50pt!?%$&* This is Molle rendered using @fontface. 8pt, 24pt, 36pt, 50pt!?$&* You don’t have to make your best looking fonts into an image, and you don’t have to use flash any more […]

rel=nofollow – what does it mean?

Posted on 21. Oct, 2011 by in Web Design

  The rel=”nofollow”  attribute is something that has come about in the last 5 or 6 years, and was recognised by Google in 2005. It is a way to indicated that the link you are using may not be trustworthy. From the beginning, search engines look at links as a way of providing authority, or recommendations. […]

Fashion SEO Client – Zahara

Posted on 18. Oct, 2011 by in SEO

We thought we would write a little post about our latest client Zahara Clothing, a Boutique clothing designer and retailer based in Sydney. They have sold fasthion designs since early 2000, and have since ventured into the online world, where you can see some of their stunning designs at their website. They have bought us […]

8 ways to increase word of mouth marketing

Posted on 12. Oct, 2011 by in WOM

Word of mouth is one of the most powerful methods of service promotion. Most good marketers understand this. Aside from the usual Tom Peters style exclamations of “EXCELLENCE!!!!!” there are things you can do with your business, and your products, that will help word of mouth along. Most customers, if they see fit, will want […]

Google Panda October – Google results lower in quality

Posted on 11. Oct, 2011 by in Google

Matt Cutts posted last week that to “expect some Panda-related flux in the next few weeks, but will have less impact than previous updates (~2%).” A recent discussion at webmasterworld shows that there have been some businesses that have been impacted already. We have blogged before about Panda related problems, but what got us interested this […]

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