Creating a Domain Name

Domain names are the first thing you should think about when setting up your website. It is the name that people will remember when coming to your business. Anyone can purchase cheap or expensive domain names, and selecting the right one can be  crucial to business success. What is a Domain Name? A domain name …

AIDA – Attention Interest Desire Action

AIDA is an acronym used in marketing that describes the stages a buyer goes through when purchasing a product.   A – Attention (Awareness): They have become aware of a need for a product or service I – Interest: They have become interested in a group of products or services. D – Desire: They want …

The birth of the Twansfer – Twitter Soccer Scouting

“A few people are calling it the first ‘twansfer‘,” Yeovil Town manager Terry Skiverton says. Skiverton approached fans on the social networking site and asked them to send him suggestions on possible targets. There were a few names thrown around, but Skiverton says his Twitter followers should take credit for the signing of striker Kieran Agard. …

Domain Name Group are overpriced/unethical

The auDA (the peak domain registration body) has become aware that two companies, called Domain Name Group and Domain Register, are sending unsolicited letters to people holding com.au domains. Both letters are headed “Domain Name Available”. The letter from Domain Name Group sells the net.au equivalent of the registrant’s com.au domain name for $245.00 for 2 …

A better way for pages to rank (How to improve Google)

Since the release of Google Panda, the company has been heavily criticised by a range of press regarding the quality of the recent updates. So we thought we would throw together a list of areas that the search engine has lost its way, and what it can do to improve. This is not a list …

Distribute I.T. Hack – The Lessons For Site Owners

UPDATE: Apparently it wasn’t Lulzsec that attacked Distribute I.T., it was someone else. Also, seemingly as a result of the attack, Distribute I.T. have been sold to Netregistry. How the company was hacked in the first place is not clear, but as it was not Lulzsec, then one can assume it was someone who had …

Searches for SEO Services Declined in April

The graph above shows the average search volumes in Australia for keyword terms associated with SEO and broad basket of keywords. Using Google Keyword tool, we pulled up the data for over 700 keywords used in the last year. The first batch was for terms relating to just SEO and the second batch was a broad …