Misunderstandings about the web

Posted on 31. Jan, 2011 by in Web Design

In the early days of the web, it was only used by a few universities, connected by telephone lines and using simple text to exchange messages. Now almost anyone can browse the web with internet connections that can stream live video or download movies in minutes. The depth and breadth of any market on the […]

Companies that measure social media

Posted on 25. Jan, 2011 by in Social Media

With all the growth in Social Media right now, it is inevitable that someone will try to measure its effectiveness. I just foind a great post over at the web strategist, that shows a list of companies that will help you. It includes groups like this; Factiva (Note: I’ll be moderating the Social Media Roundtable event […]

Direct Mail vs SEO

Posted on 25. Jan, 2011 by in direct mail, SEO

So, should you spend $1000 on a Direct Mail campaign, or should you spend $1000 on being number one? There are a lot of things to consider, and it shouldn’t necessarily be an either/or proposition. However there are some cases when it is clearly worthwhile spending the money on one or the other. Both Direct […]

10 ways to boost your Direct Mail

Posted on 24. Jan, 2011 by in direct mail, Marketing

The problem with most Direct Mail is that it ends up in the bin as junk. The main reasons for this is all poorly constructed Direct Mail looks the same. So here are some things you can do that won’t cost you much, that will increase your chances of being read. Ask your printer about […]

What makes a good call to action?

Posted on 22. Jan, 2011 by in Marketing

On every piece of marketing you produce you should be focusing on a call to action. You must compel your readers/listeners to take action, otherwise you are missing out. I would even argue standard “Branding” marketing should include a call to action somewhere. So what makes a good call to action? Timely/Time focussed. Give your readers […]

5 Top Web Design Posts

Posted on 21. Jan, 2011 by in blogging

We thought we would list some top blog posts that we think need deserve some recognition. Theme Nation, How to Build a WordPress Theme Part 1 How to create a wordpress theme from scratch in 3 parts coverin Structuring, designing in Photoshop, slicing, coding into fully css based html, and finally wordpress implementation. Premium WordPress […]

SEO for a Year

Posted on 19. Jan, 2011 by in SEO

SEO for a year, is it worth your time learning or even doing SEO over an entire year? Good quality SEO is a time consuming process, however when done right can result in your website being number one. SEO is a long term job that should be part of your marketing ad growth strategy. Why […]

Ecommerce Success

Posted on 15. Jan, 2011 by in ecommerce

We see many businesses online busting a gut to build an online store, and then they waste their time worrying about how their logo looks, and not what the customer experiences. What an online store loses out on the touchy feely side of buying, they have to make up in other ways. Here are four […]

What is better than SEO?

Posted on 14. Jan, 2011 by in SEO

Good SEO should be a normal part of web design. Let me say that again for those with a short attention span. If your web designer is not giving you a degree of optimisation with your web design, then it is time to find someone else. On page optimisation such as proper use of title […]

Proper Use of Flash Design Can Offer Amazing Results

Posted on 04. Jan, 2011 by in Marketing

People either love Flash design or they love to hate it. The reasons for negativity about Flash design are accessibility and SEO. People often argue that Flash reduces usability and damages the SEO facilities. The fact is Flash can be harmful only if you don’t know hoe to use it in the web design. Flash […]