Misunderstandings about the web

In the early days of the web, it was only used by a few universities, connected by telephone lines and using simple text to exchange messages. Now almost anyone can browse the web with internet connections that can stream live video or download movies in minutes. The depth and breadth of any market on the …

Companies that measure social media

With all the growth in Social Media right now, it is inevitable that someone will try to measure its effectiveness. I just foind a great post over at the web strategist, that shows a list of companies that will help you. It includes groups like this; Factiva (Note: I’ll be moderating the Social Media Roundtable event …

Direct Mail vs SEO

So, should you spend $1000 on a Direct Mail campaign, or should you spend $1000 on being number one? There are a lot of things to consider, and it shouldn’t necessarily be an either/or proposition. However there are some cases when it is clearly worthwhile spending the money on one or the other. Both Direct …

10 ways to boost your Direct Mail

The problem with most Direct Mail is that it ends up in the bin as junk. The main reasons for this is all poorly constructed Direct Mail looks the same. So here are some things you can do that won’t cost you much, that will increase your chances of being read. Ask your printer about …

What makes a good call to action?

On every piece of marketing you produce you should be focusing on a call to action. You must compel your readers/listeners to take action, otherwise you are missing out. I would even argue standard “Branding” marketing should include a call to action somewhere. So what makes a good call to action? Timely/Time focussed. Give your readers …

5 Top Web Design Posts

We thought we would list some top blog posts that we think need deserve some recognition. Theme Nation, How to Build a WordPress Theme Part 1 How to create a wordpress theme from scratch in 3 parts coverin Structuring, designing in Photoshop, slicing, coding into fully css based html, and finally wordpress implementation. Premium WordPress …

SEO for a Year

SEO for a year, is it worth your time learning or even doing SEO over an entire year? Good quality SEO is a time consuming process, however when done right can result in your website being number one. SEO is a long term job that should be part of your marketing ad growth strategy. Why …

Proper Use of Flash Design Can Offer Amazing Results

People either love Flash design or they love to hate it. The reasons for negativity about Flash design are accessibility and SEO. People often argue that Flash reduces usability and damages the SEO facilities. The fact is Flash can be harmful only if you don’t know hoe to use it in the web design. Flash …