Improve your Google Adwords performance

Seeing as it is close to Christmas, and I am sure there are a lot of people out there who are looking to sell more stock, we thought we would run through a few quick lessons on how to improve your Google Adwords performance. If you have not done so already I suggest you go …

Why Businesses Need Social Media – (How Microsoft Used Reddit)

First, social media is not social networking. Facebook is not Digg. Microsoft used Reddit to find out how they could improve their service. It could have been a farce, but they got some great feedback on how they could improve their service. Social media generates more pageviews than any other media, it makes sense to …

How to game Reddit – or not.

Reddit is not Digg. On Digg, it used to be about knowing the right users to get your story promoted to the front page. Then Digg actually started working with companies to get their information out there. This all worked fine when Digg was growing, but if you didn’t want to see every other link …

You were behind me so just stay behind me

Something bizarre at Wynyard station. Warning NSFW. A picture of some poor girl with blood in her mouth and on the pavement. The heading underneath says “You were behind me so just stay behind me”. Not sure if it is some poor viral marketing, or someone is trying to rub something in someone’s face. If …

The value of SEO – why it pays to be number 1

  Top 3 spots in Google make up 62% of all traffic How much is the top spot on Google actually worth?  According to data from the Chitika network, it’s worth double the traffic of the #2 spot. In order to find out exactly how much traffic number 1 spot was worth, Chikita looked at …

New SEO Strategy – Keep your customers happy!

If you haven’t seen the New York Times’ article on DecorMyEyes, you are missing out. It is quality reading for anyone interested in how not to do customer service. The story breaks down like this; Clarabelle Rodriguez orders something online, does not get what she ordered, complains, and then gets what has to be the …

Top 9 Real Estate SEO Tips

Real Estate SEO is a lot like Recruitment and Jobs SEO. Unless you are one of the major aggregators, eg: Domain/Seek, there is very little point in trying to optimise for “New Homes Sydney”, because you are coming up against massive players for the front page. If you are a small Real Estate Agent, or …

10 things your restaurant website should do

Restaurant websites should serve multiple functions. Primarily, they are they a point of contact. However they should also give your current customers an easy way to see if you have updated your menu. A low cost functional website is not hard to have, but here are a few things you should aim for; Show prices. …

Lessons from Obama on Web Design

A great post over at Optimizely on how they used analytics to improve the Obama campaign. They ran all sorts of combinations on a splash page asking people to sign up for their newsletter. The difference between the top combination and the bottom combination was 3% conversion, from 8% to 11% . According to them, …