Pictures worth a thousand words – Direct Mail rule #1

Posted on 25. Jun, 2010 by in direct mail, Marketing

The is really only one rule to direct mail pieces that surprise, and that is creativity. We get hundreds of direct mail pieces every week, and they all look the same, are written in the same boring copy, and have the same SCREAMING offers on the front. There really is only one secret to great […]

Free High PR Directory Search Engine

Posted on 24. Jun, 2010 by in SEO

Search over 1000 high page ranked free directories to find the one that is best optimised for your keywords. Directories are great for building backlinks in the early stages of launching a website. Finding one that has been optimised to your keyword will not only give you a strong backlink to your website, but it […]

Standard Web Page Size

Posted on 23. Jun, 2010 by in Web Design

The bottom line is, there is no true standard web page size. Nearly all web browsers are set to display a resolution of 800 x 600 pixels or higher and a most users have 1024×768 or higher resolutions. Most mobile browsers are set to view from 640px by default. The graph above shows how no […]

How To Save Disappearing Brands

Posted on 22. Jun, 2010 by in Branding, How To, Marketing, Social Media

24/7 Wall Street, via The Huffington Post has written a list of 10 brands that will disappear by next year. Given that is only 6 months away, we thought we would give some of those companies some advice as to how they can turn their company around, if they dare. Readers Digest Citing some dismal […]

WordPress 3.0 Bigger, Better, Beautiful

Posted on 18. Jun, 2010 by in Web Design, Wordpress

With over 10 million downloads, WordPress has now overtaken every other open source CMS as the system of choice. For ease of use, level of support and ease of development, it is hands down the most flexible content management systems available. We can also safely say that it has thrown off the shackles of being […]

The Best WordPress Themes for Business – WordPress Templating pt2

Posted on 16. Jun, 2010 by in Tutorials, Web Design, Wordpress

Since we our first post on the best wordpress themes for business, there has been an update to WordPress, Google and to the quality of themes available to businesses who want to use WordPress as a CMS system for their business. If you are using WordPress for your business, it should at least have the […]

Most Valuable Google Adwords.

Posted on 15. Jun, 2010 by in Advertising, Marketing, SEO

Google Adwords cost creep is becoming a major concern for advertisers, and it is one of the major motivators behind companies moving away from Adwords as being their sole avenue of online advertising. We were working on some SEO and Search Marketing for a client when we notices some trends in costs associated with Google […]

Online Advertising Comparison – StumbleUpon

Posted on 15. Jun, 2010 by in Advertising, Marketing, Social Media

This is the second part in our ongoing series comparing online advertising, with a focus on social media. Last time we received a prompt reply from the Sydney Morning Herald, this time round we have spoken to StumbleUpon.com. StumbleUpon uses ratings from its users to create opinions on website quality. When a user “stumbles”, they […]

Using Seduction in B2B Marketing

Posted on 08. Jun, 2010 by in Branding, Marketing, sales

Good marketing is a lot luck the art of seduction. Convincing a new business to purchase your product or service is a lot like trying to win over a potential suitor. All the pieces of the puzzle are the same. There are two parties, one wants to convince the other of their value. There is […]

Online Advertising Comparison – SMH.com.au/Fairfax

Posted on 04. Jun, 2010 by in Advertising, Marketing, marketing sydney, Social Media

We have decided to create an ongoing series of posts on the choices available to marketers for online advertising. Over the last week we sent a set of questions to several different websites and online platforms, asking them a series of questions about the what, how and why of advertising with them.  We have chosen […]

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