Why Local Search Marketing?

Posted on 20. Oct, 2009 by in Marketing, SEO

Every business person knows the importance of marketing in general, but why is the local market is so important? If you have a local business, it is imperative to reach your local customers by meeting their specific needs. Sydney marketing will look different than marketing Melbourne because, while these two cities are in the same country, […]

How to improve customer service pt3

Posted on 14. Oct, 2009 by in Marketing

Creative solutions Fix it on the spot, or don’t keep customers waiting. PROMISE to call them back in 5 minutes. Make promises and keep them. Reliability. Accurate information, perfect delivery, on-time, on-cue. Excellence in EXECUTION. NEVER JUST SATISFICE. Speed Answer your communications-emails and voice messages-promptly. Early Opportunities – DON’T Wait your turn Go that extra […]

How to improve customer service pt2

Posted on 14. Oct, 2009 by in Marketing

Live, Warm & Friendly service. Empathy. Put yourself in their shoes. Communication at their level. A genuine understanding of their needs. Do they really need a trainee? Knowledgeable. Know the industry award, when the apprentice started, how long they have left, how long the host has been with us, when is their birthday? Have they […]

How to improve customer service Pt1.

Posted on 14. Oct, 2009 by in Marketing, Retail

Whether or not the customer is actually “right,” the job of customer service managers is to put out fires. Quick, pleasant responses to even the most irate customers will almost always cool the situation. Preparation Plan your week. Allocate time for follow ups, administration, travelling. Book appontments in the same area together. Batch phone calls, […]