What is a link farm?

A link farm is a group of web sites that all link to each other and is a form of search engine spam. Link farms exploit the process where search engines look for links to and from sites to define a webpage’s authority. Search engines will look to see if website A links to B which links back. They will look …

What is Google Panda? (AKA Farmer Update)

  Google changes its calculations of search rank all the time. Every minute (except for right now as you will see) in fact the ranking calculations are tweaked to make the search results “better” for the users. Then, once every quarter or half year, Google rolls out a big change. Google has made many changes …

Finding your strongest link sources

Generally speaking there are three rules of thumb to ensure you are searching for the strongest link sources to build relationships with. The first is that the website AND page are both relevant to your business. Second you want the website AND page to be well ranked and have a high level of authority FOR …

Google and the 10 Commandments of SEO

We thought we would throw together our own version of the 10 commandments of SEO. There are afew versions of the SEO commandments around, but we thought we could do a better job. Firstly we wanted to keep to the original script of the commandments, with easy to understand and critical laws that can be …

Top 11 SEO methods for plumbers

Over the last two weeks we have had dozens of plumbers ask us for SEO advice on growing their business through their website. Plumbing is a highly competitive business, particularly online. The top plumbing business, for the search “Sydney Plumbers”, on Google has a PR of 6, over 4500 indexed links, and has a domain …