Creating Word Of Mouth – Generating Buzz

Posted on 03. Jun, 2010 by in Marketing, marketing sydney, WOM

All marketing campaigns should also promote the spread of your message via word of mouth. “Word of Mouth” is the most powerful marketing medium, because a personal recommendation goes a lot further than a message on a billboard or email. In developing markets and new product launches, word of mouth has the most influential effect [...]

Creating Brand Evangelists

Posted on 29. Mar, 2010 by in Branding, WOM

Brand Evangelists areyour key to outstanding of Word of Mouth (WOM) marketing. These are the people that will go forth and spread your marketing message. They are your early adopters and the last customers standing behind your business. They have the following characteristics; They are vocal, they spread the word – they are usually the [...]