How to Analyze Conversion Rates and Return on Investment in Detail

Posted on 31. May, 2013 by in Analytics

There are various ways in which you can go about analyzing your conversion rates for various keywords or a particular PPC campaign. Most companies do a general analysis. They note the conversion percentage rate, note customers’ geographical location and then leave it at that. While such an analysis is good, it is by no means […]

SEO Analytics – 4 Ways To Improve ROI on SEO

Posted on 21. Nov, 2011 by in Analytics, SEO

  Modern marketing methods allow you to track your ROI at every step of a campaign. Long story short, if you are not optimising your campaign for ROI, then you are probably throwing money down the drain. Google Analytics, and a range of other tools, allow you to calculate where you are making your money […]