Facebook Advertising vs Google Adwords

Posted on 20. Feb, 2012 by in Advertising, Adwords, Google, Social Media

Facebook Facebook reaches 37% of the Australian population, with people spending an average of 20 minutes on the site per day. Unlike other websites, Facebook users are there socially, interacting and sharing more information than on any other medium. Advertising with Facebook is easy to set up, and it takes no time at all to […]

Can organic search traffic entirely replace Adwords?

Posted on 22. Aug, 2011 by in Adwords

When using Google Adwords, the key question for high traffic websites is, if I stop using Adwords, will I still get an equivelant level of traffic. In what Google are calling “Search Ads Pause Studies”, a group of researchers observed organic click volume in the absence of search ads. They compared 400 studies of Adwords […]

Tips to improve your Google Adwords Performance

Posted on 30. Jul, 2011 by in Adwords

As we have just spent the day with Google Sydney, I thought we would share Google’s own top 5 tips for improving your Google Adwords performance. Segment and structure your ad groups The biggest dictator of the amount you pay for each keyword is the quality score. You quality score is based on the keyword […]

Adwords Cost rises for US advertisers, drops for Australians

Posted on 13. Jun, 2011 by in Advertising, Adwords, adwords-cost, Google

Since September last year, we have been monitoring the cost of Google Adwords for a range of keywords. You can see our full range of data here. We used a broad range of keywords from “Plumbing” to “Mobile Phones”. This gives us a balanced view of the market for Google Adwords. The pool of  keywords is […]

Cost of Australian Adwords falls 10% in October

Posted on 22. Oct, 2010 by in Advertising, Adwords, adwords-cost, Google

In our monthly survey into the cost of Google Adwords, we have found that the average cost of advertising on Google has fallen by about 10% from an average cost of $3.73, which when normalised for competition becomes $1.50,  to $3.36 ($1.31). A slight fall in competition by 0.001 was matched by the fall in […]

ppc vs seo – when to use Google Adwords

Posted on 16. Oct, 2010 by in Advertising, Adwords, SEO

It seems to be the hip choice to spend money on SEO right now. The forums are full of people claiming; don’t spend money on Google Adwords, it is expensive and short sighted. In some instances, this is true, however it does not tell the full story. Why does PPC advertising work? The bottom line […]