Branding in the Digital Age
Posted on 23. Nov, 2010 by Robert Steers in Branding, Marketing
It has been believed that Consumers start at the wide end of a funnel with many brands in mind and then narrow them down to a final choice. Businesses have traditionally used strategic marketing to build awareness and move consumers through the buying cycle. Today’s consumers however, are assaulted by media and awash in choices, [...]
