Conversion Optimisation

Conversion Optimisation

We carry out conversion optimisation. There are a range of activities we can carry out to increase the number of sales through your website. In optimising your site, we can carry out A/B testing, on page SEO, Google Feed optimisation etc. All this is with the main goal of increasing sales through your site. We can optimise and increase sales through on range of programs including;

  • Google Adwords
  • eCommerce Systems including Magento, Presta Shop, WPeCommerce, WooCommerce
  • SEO Programs
  • Online Advertising

Increasing ROI

We will continuously measure ROI, using Google Analytics and the goals/conversions you can set up. This will allow us to determine which keywords and users are generating sales for you, and which parts of the website need to be focussed on. Each month we will give you a report that will show you the increases in the ROI that your website has given you.seo ROI

Why Optimise?

We will help you answer four key questions about your website:

  1. Which keywords drive sales?
  2. How can you increase traffic to those keywords?
  3. Which sections of your site cause people to leave?
  4. How can you push customers through to a sale?
We will then continue to optimise your site and promote your business using the answers to those questions.

What does it cost for Conversion Optimisation?

The cost can vary extremely from one business to the next. Some websites have very little competition, or we can optimise their site with a few changes, and we can easily get your website to rank number one. In other industries, the competition is more fierce, and it will take more work over a longer period of time.

A basic review of your site including recommendations starts at $500. A monthly optimisation program will allow us to carry out tests and continually monitor your website. This starts at $500 a month. Depending on your goals, we will work on driving the ROI for our activities up, until you are making the most out of the products you are selling.

So what will you actually do for Conversion Optimisation?

As part of our optimisation program we will also carry out the following for you;

  1. Report and objective analysis – This includes a break down of how long it will take, and what we will need to do to reach your goals.
  2. On Page analysis – The first thing we do is take a look at your website. It is the most reliable indicator of what needs to be done to promote your website. We then make recommendations as to what we can do to compete in that space.
  3. Site Analysis – Using our extensive eCommerce experience, we will carry out a site analysis to see what areas of your site can be improved to increase the customer retention rate.
  4. Landing Page testing 
  5. Adwords optimisation
  6. Set measurable goals – We set monthly targets, which could include increased customer retention, increased return traffic, or just simply increased conversions.
  7. Develop an action plan – We create a plan our clients agree on, setting the keyword phrase list and specific composition of the tactics to meet objectives
  8. On page optimization – The first major steps to increase your position in on-page optimization. We use our own technology to transform the way your site works, maximize the natural ways to improve your site’s visibility.
  9. Content Creation – If the content was an art, we would be Renaissance masters! We use original content creators from around the world to build a site worthy of being linked to! We also build link secondary sources such as blogs to increase the weight of each link.
  10. Ongoing Monitoring – We use a range of tools to continuously monitor the performance of your website and what your clients are doing. We use this monitoring to make up to the second changes to your search promotion plan.
  11. Continuous improvement – We always work to improve the results for your business. Our systems allow us to make small and big changes on the fly minute by minute to ensure you stay ahead of your competition.
  12. A/B testing – We can carry out experimentation and testing to see if serving your customers a different site would affect their purchasing behavior
  13. Consumer Analysis – The biggest area for mining data is your analytics. This will allow us to see what your customers are doing, and where your website can be improved.

Let us know what you think about this article!