Customer Analytics: Which Segment Drives ROI?
Customer data is the most important part of your marketing tool kit. How are you optimising your systems? How are you reporting on your marketing performance? We have extensive experience setting up digital analytics dashboards and building profitable segments that you can market to. Did you know we have set up client segments that account for 20% of the traffic but the PREDICT 80% of conversions? We can also help with;
- Analytics Set Up
- Conversion Reporting
- Scheduled Reporting
- Ad tracking
- Content Analysis
- Content Experiments
Our advanced segmentation will help you find specific sections of your traffic, and the areas that are converting for you. Our content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
Content Experiments eliminate the guesswork from designing your website. Test variations of your pages so you know which designs lead to the most conversions. You can simply set up these tests in Google Analytics, under Experiments in the Content section.
Site Speed Analysis: Uncover problems before your customers do
We all know how frustrating a slow loading website can be and it can even hurt your advertising and search rankings. See how long your pages take to load with the Site Speed report in Google Analytics. Find and fix slow pages and make your visitors happier.
Event Tracking: Understand what visitors do on your site
It’s really useful to understand how visitors interact with your pages. See how often they’re interacting with Flash and AJAX elements, or clicking the links to download product brochures. You can even set up event tracking to get a more detailed look at how your visitors behave.
Make your AdSense program more effective
AdSense lets bloggers and content publishers make money from their ads. Google Analytics can directly import AdSense data to help you display your ads in the best possible place on your site.
The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.
Google Analytics helps you measure the impact of mobile on your business. Additionally, if you build mobile apps Google Analytics offers Software Development Kits for iOS and Android so you can measure how people use your app.
Make the most of your advertising by learning how well your social, mobile, search and display ads are working. Link your website activity to your marketing campaigns to get the complete picture and improve your advertising performance.