Recruitment SEO – Targeting Clients

Posted on 30. Aug, 2011 by in SEO

In a job market where there are plenty of candidates, a recruitment firm needs to make sure their online marketing targets clients. With the job market changing, and most firms starting to go direct through services like LinkedIn, there has never been a more important time to make sure you are maximising the leads generated […]

WordPress Website Hacked

Posted on 26. Aug, 2011 by in Wordpress

Yesterday for a period of about 24 hours, our website, and every page on it, was branded on Google with the dreaded “This site may harm your computer“. When we noticed the warning, we checked Google’s Webmaster tools and there was nothing there to indicate anything had gone wrong. Of course the first thing we […]

Budget Online Advertising – Using Reddit, Digg, BuySellAds

Posted on 22. Aug, 2011 by in Marketing

This is an update of our post of advertising on Digg and Reddit. Online advertising has traditionally sat between a Cost Per Click model that charges advertisers based on the number of times their ad is clicked on by the target market, or a model where you pay per thousand impressions (CPM). The former method […]

Can organic search traffic entirely replace Adwords?

Posted on 22. Aug, 2011 by in Adwords

When using Google Adwords, the key question for high traffic websites is, if I stop using Adwords, will I still get an equivelant level of traffic. In what Google are calling “Search Ads Pause Studies”, a group of researchers observed organic click volume in the absence of search ads. They compared 400 studies of Adwords […]

78 Great Reasons to Use Google Adwords

Posted on 18. Aug, 2011 by in Adwords

To celebrate the fact that I am now a Google Adwords Qualified Individual, I thought I would go through 78 great reasons to advertise with Google Adwords. Easy to use No special marketing or advertising knowledge required No design expertise required Hundreds of pages of help files Hundreds of pages available on how to increase […]

What Are Google Adwords

Posted on 17. Aug, 2011 by in Adwords

Google Adwords are the sponsored listings you see at the top and to the right of search when you use Google. They can be the top zero to three listings. For some searches they will not appear at all.  The big benefit to advertisers is that the advertising is interest based, ie you are always […]

Google Adwords Case Studies – Online and Offline Retailers

Posted on 17. Aug, 2011 by in Adwords

Using Adwords for Online Retailers 17% increase in iPhone visits 50% increase in the average order 6:1 return on Google Adwords 530% overall return-on-ad-spend for computing category ($5.30 in sales for every $1.00 of search media) Search ads targeted to top 25% of markets based on specific store attributes produced 1,090% return-on-ad-spend for computing category. […]

Publicity Monster’s “String of Dissatisfied Customers”

Posted on 13. Aug, 2011 by in Adwords-SEO

Consumer discussion board Whirlpool has been littered with 78 pages of mostly critical discussion about Publicity Monster with marriage celebrant Marie Kouroulisis going a step further. According to a recent article by the Sydney Morning Herald. Kouroulisis was due to appear before the Victorian Civil and Administrative Tribunal yesterday and told Fairfax Media Publicity Monster not only didn’t deliver […]

37 great Guerilla Marketing Ideas Pt2

Posted on 12. Aug, 2011 by in Marketing

This is a continuation of our previous post on Guerilla marketing ideas. We are trying to get as many ideas down as we can over the next few weeks, so if you see any that are great, or work, let us know in the comments below. Ultimate Joint Marketing. Find businesses that are targetting the […]

Understanding and Reducing Google Analytics Bounce Rate Pt2

Posted on 12. Aug, 2011 by in Marketing

This is continued from part one As we said in the last post, there are two main factors in reducing the bounce rate; Engage people enough that they read the first paragraph of your page Give people something to do, or encourage people to take action, before they leave your site There are many factors […]

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