Tips to improve your Google Adwords Performance

As we have just spent the day with Google Sydney, I thought we would share Google’s own top 5 tips for improving your Google Adwords performance. Segment and structure your ad groups The biggest dictator of the amount you pay for each keyword is the quality score. You quality score is based on the keyword …

What is a link farm?

A link farm is a group of web sites that all link to each other and is a form of search engine spam. Link farms exploit the process where search engines look for links to and from sites to define a webpage’s authority. Search engines will look to see if website A links to B which links back. They will look …

Direct Mail Copy That Counts – Eliminate Meaningless Words

Every word on a direct mail piece should count and have meaning. Customers have a very short attention span, so you have to grab them within the first few seconds, and hold them long enough to get your message across. That is why you must select your words carefully. The duty of any professional writer …

Increase voter turnout – Just call them voters!

A new study by social psychologist Christopher Bryan and his colleagues at Stanford University has shown that people can become more motivated and engaged, by doing nothing more than changing the word “vote,” to “voter. Three randomized experiments found that changing the language of “get out and vote” campaigns has the power to increase voting …

Twitter Trends – How to track what is happening right now!

What is happening right now on Twitter? How can you track interesting stories that are breaking across the globe? Here are a few tools you can use right now to see. TrendsMap: Tweets and tags are mapped all over the world. TrendsMap tracks the words, or topics, as they become more or less popular in overall …

Investing your Time and Money to Start an Online Business

Starting an online business takes both your time and your money. The best advice is to invest your time to ensure that your money is well spent. Some entrepreneurs believe that time is money, and to some extent this is true, but you don’t want to cut corners to start your business before you have …

Want to Start an Online Business?

A lot of people think that an online business opportunity is too good to be true and don’t believe that there is real money involved. Granted, there is some truth out there to that depending on what business that is being referenced. On the other hand, online businesses are very successful, honest and can help …

B2B SEO – Big Business SEO, how is it different

  B2B SEO in a corporate environment is very different from building a few links to a small website. First, bigger companies have different goals. A conversion may be someone buying from a  supplier (which is harder to measure), or it might just be someone emailing for more information. Be there at every stage of …

Using Imagery to Capture the imagination

In 1963, prolific mid-century illustrator and author Edward Gorey published a grim alphabet book illustrated by what looks like Tim Burton in a past life. “A is for Amy who fell down the stairs,” The Gashlycrumb Tinies begins. “B is for Basil assaulted by bears. C is for Clara who wasted away. D is for Desmond thrown …