The best wordpress themes for business

The best WordPress themes for your business should do the following; The theme should create pages that effectively work well as landing pages Should drive customers to interact with your company. Well designed websites can reduce your bounce rate and increase your revenue. The final theme you choose should have the following attributes;Widgets on the …

A very brief outline of SEO

In order for your website to be picked up by search engines and ranked well, there are some things you need to do and keep in mind. Understanding how SEO works will make the difference between success and failure of a website. Content is king. It is the number one thing all search engines look …

How to develop a clear single goal

Your website should drive people to do one thing. Depending on the industry, your single driver may be an online purchase, to contact you for more information or to contact one of your retailers. All the content you place on your website should drive people to do that one thing. So you should try to …

How to gain leads at a conference

Here are a few quick tips on how to market yourself at conferences. Attract Attention Make your stand engaging. Hire someone to be an entertainer on your stand. Make sure your stand is interactive! Creating a competition is a good way to build leads, but there is limited brand building and emotional engagement. A slightly …

Why Local Search Marketing?

Every business person knows the importance of marketing in general, but why is the local market is so important? If you have a local business, it is imperative to reach your local customers by meeting their specific needs. Sydney marketing will look different than marketing Melbourne because, while these two cities are in the same country, …

How to improve customer service pt3

Creative solutions Fix it on the spot, or don’t keep customers waiting. PROMISE to call them back in 5 minutes. Make promises and keep them. Reliability. Accurate information, perfect delivery, on-time, on-cue. Excellence in EXECUTION. NEVER JUST SATISFICE. Speed Answer your communications-emails and voice messages-promptly. Early Opportunities – DON’T Wait your turn Go that extra …

How to improve customer service pt2

Live, Warm & Friendly service. Empathy. Put yourself in their shoes. Communication at their level. A genuine understanding of their needs. Do they really need a trainee? Knowledgeable. Know the industry award, when the apprentice started, how long they have left, how long the host has been with us, when is their birthday? Have they …