Creating Word Of Mouth – Generating Buzz
Posted on 03. Jun, 2010 by Robert Steers in Marketing, marketing sydney, WOM
All marketing campaigns should also promote the spread of your message via word of mouth. “Word of Mouth” is the most powerful marketing medium, because a personal recommendation goes a lot further than a message on a billboard or email. In developing markets and new product launches, word of mouth has the most influential effect […]