Lessons from Obama on Web Design

Posted on 01. Dec, 2010 by in Advertising, Marketing, Web Design

A great post over at Optimizely on how they used analytics to improve the Obama campaign. They ran all sorts of combinations on a splash page asking people to sign up for their newsletter. The difference between the top combination and the bottom combination was 3% conversion, from 8% to 11% . According to them, […]