The lifetime value of a customer

Posted on 04. Feb, 2010 by in Marketing, sales

One of the number one things marketing companies should do is calculate the (average) lifetime value of a customer. This can be done in many ways, but basically you are looking at taking total revenue per year x number of years a customer would normally work with you. There are some other ways of doing […]

Subscriptions as a revenue model

Posted on 04. Feb, 2010 by in Marketing

Dave McClure asserts that¬† “Subscriptions are the new black”¬† and that by 2015 everybody will be at it. Subscriptions a way of raising revenue is definitely the in thing at the moment. Rupert Murdoch is threatening to cut off google from the News Corp pages and make everyone pay for access to its flagship titles […]

How to develop a clear single goal

Posted on 14. Jan, 2010 by in Marketing

Your website should drive people to do one thing. Depending on the industry, your single driver may be an online purchase, to contact you for more information or to contact one of your retailers. All the content you place on your website should drive people to do that one thing. So you should try to […]

How to improve customer service Pt1.

Posted on 14. Oct, 2009 by in Marketing, Retail

Whether or not the customer is actually “right,” the job of customer service managers is to put out fires. Quick, pleasant responses to even the most irate customers will almost always cool the situation. Preparation Plan your week. Allocate time for follow ups, administration, travelling. Book appontments in the same area together. Batch phone calls, […]

10 steps to grow your restaurant or cafe

Posted on 27. Aug, 2009 by in Cafe, Marketing, Retail

Here are 10 quick steps you can take to grow your cafe through improved marketing. Increase the value of each purchase 1. Offer variations in the sizes of portions available. Some of the most successful franchises offer small, medium and large portions. Get your staff to recommend increasing the size of the portions a customer […]

Branding

Posted on 18. Aug, 2009 by in Branding

Good branding is the key to good marketing. Think of it like this; it is the SOUL or ESSENCE of the company. It is how ALL stakeholders perceive you. I will keep this as brief as possible for your enjoyment, but no doubt there will be more on branding to come. It should come from […]

Are you Competition Resistant?

Posted on 12. Aug, 2009 by in Marketing

As a business you will always face competition. In the past, companies have shown various ways to increase their resistance to adversity. I certainly do not advocate longevity; in fact I think that if a company exists for more than 10 years, it is probably underperforming. For the moment I will suggest 6 ways to […]

Tips to improve your retail store

Posted on 07. Aug, 2009 by in Branding, Marketing, Retail, Uncategorized

11 Ways to improve your retail store: Get a theme/brand/niche. One of THE most important things in marketing is that you have to occupy a place in the heart of your customers. There are many words spent on talking about what this means, but for the time being I will keep it brief. This means […]

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