Misunderstandings about the web
Posted on 31. Jan, 2011 by Robert Steers in Web Design
In the early days of the web, it was only used by a few universities, connected by telephone lines and using simple text to exchange messages. Now almost anyone can browse the web with internet connections that can stream live video or download movies in minutes. The depth and breadth of any market on the [...]
10 things your restaurant website should do
Posted on 01. Dec, 2010 by Robert Steers in Cafe, Marketing, restaurant, SEO, Social Media, Web Design
Restaurant websites should serve multiple functions. Primarily, they are they a point of contact. However they should also give your current customers an easy way to see if you have updated your menu. A low cost functional website is not hard to have, but here are a few things you should aim for; Show prices. [...]
Lessons from Obama on Web Design
Posted on 01. Dec, 2010 by Robert Steers in Advertising, Marketing, Web Design
A great post over at Optimizely on how they used analytics to improve the Obama campaign. They ran all sorts of combinations on a splash page asking people to sign up for their newsletter. The difference between the top combination and the bottom combination was 3% conversion, from 8% to 11% . According to them, [...]
Browser Speed
Posted on 04. Nov, 2010 by Robert Steers in Web Design
EBlog recently showed the Mozilla blog some Sunspider results that show them currently ahead of Firefox. Below are the results that the Mozilla blog guys got when they ran the test. The graph basically shows Firefox is a shade faster as of now, and they claim to be working on more fixes to increase the speed [...]
Reducing time to first byte (TTFB)
Posted on 11. Oct, 2010 by Robert Steers in Web Design, Wordpress
We have also posted on Time To First Byte for WordPress and how the right host can affect your TTFB. Time to first byte (TTFB) is the time it takes for a browser to start receiving information after it has started to make the request to the server. In some situations, as much as 75% [...]
How to brief your agency – web design or marketing
Posted on 06. Oct, 2010 by Robert Steers in Marketing, Web Design
We have our own briefing document and process that we go through with our clients when they come on board. However, in order to help all those people who are looking for a marketing agency or a new web design, I thought I would throw together some things that are worth doing and including when [...]
WordPress – Increasing Speed, Reducing Time to First Byte
Posted on 29. Sep, 2010 by Robert Steers in Web Design, Wordpress
Last week, as part of our ongoing quest to increase the speed of our website, we were tweaking our WordPress blog, we noticed a couple of things. The first was that there was a large portion of the loading time spent waiting for the database to respond. The second was that the time to first [...]
Faster WordPress – WP Super Cache vs W3 Total Cache
Posted on 03. Sep, 2010 by Robert Steers in Marketing, Web Design, Wordpress
We had a few websites hammered by big traffic recently, so we started playing around with CDNs like Amazon S3 and the like. After getting some pretty good gains from using S3 for video, we thought we would turn to our own website to see if we could increase the load times here. After getting [...]
Ultimate Guide to Increasing web conversions
Posted on 13. Aug, 2010 by Robert Steers in ecommerce, SEO, Web Design
Turning your website from a drab static website into an exciting lead producing machine can take time and money. Here we have a long list of lessons we have learned over the years to produce the best web design that converts readers into customers. First though, here are some quick tips; Optimising your website for [...]
7 Marketing Blog Posts You Might Not Have Heard Of
Posted on 11. Aug, 2010 by Robert Steers in blogging, Marketing, marketing sydney, SEO, Web Design
As we recently wrote on our top blog posts, I thought I would find some of our favourite, but lesser known, posts about Marketing in Australia and post them here for you all to read. You can read about marketing all you like on websites like B&T, Marketing Mag and Mumbrella, but these blogs are [...]
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