Semantic Markup for SEO

When most companies think of website optimization, they tend to think of keyword usage, spending considerable amounts of time testing specific words and phrases that have been shown to be popular among their target audience. Keywords and phrases are certainly important components of a well-designed SEO strategy; but companies should also be focusing on semantic …

Top Web Video Content Ideas

There are top Web video content ideas ruling the Internet. Some call these ideas "Hot Topics”. They are the subjects everyone wants to hear about. Many of the News stations specialize in News Updates, People selling a specific item present Testimonials and Information portals use FAQ videos. These all rank as highly acceptable video formulas. …

Advanced Analytics For ECommerce

The sales business is all about knowing your customers, what they need, what they want, and what makes them buy. If your e-commerce site attracts a largely young, childless crowd, you are wasting your time adding baby products to your company line or hawking the kid-friendly products you already sell. Advanced analytics helps you get …

Social Media: Analytics You Can Use to Boost Your Page’s Performance

Web designers can use a variety of tools that track how people use a website, how often they visit certain sites and how much overall traffic one site gets compared to others. By targeting specific types of data, they can determine which tools are effective and which ones don’t work as well as they had …

Facebook Advertising: Advanced Techniques to Get You Started

Facebook and other forms of social media are exceptionally valuable advertising tools if they are used wisely. A large number of people can be reached with one post. It can be shared and extended over a very large area in a matter of a few seconds, if the right target audience is used. Advanced Advertising …

WordPress vs Expression Engine

Wordpress is one of the most popular content management systems available today. It is extremely easy to use and extensible and it is free for both personal and commercial use. Many webhosting companies offer WordPress as a one-touch installation option and some webhosts even offer templates that the customer can use with the system such …

Australian Politicians use of Social Media

We compiled this document on the current status of social media in by Australian Politicians. We looked at every member of the Australian Parliament, and what their use of social media was including Twitter influence and if they used their Facebook page. Name Constituency State Party Twitter profile Followers Klout  score Facebook page Likes Bob Baldwin Paterson …

The Importance of SEO in Generating Revenue for Your Website

It is a known fact that SEO, when done properly, can help to increase site visits and sales. However, many businesses are not making nearly as much money as they could because they fail to compile information on the people who are coming to the site, sharing information and/or making purchases. Revenue and conversion tracking …