SEO for a Year

SEO for a year, is it worth your time learning or even doing SEO over an entire year? Good quality SEO is a time consuming process, however when done right can result in your website being number one. SEO is a long term job that should be part of your marketing ad growth strategy. Why …

The value of SEO – why it pays to be number 1

  Top 3 spots in Google make up 62% of all traffic How much is the top spot on Google actually worth?  According to data from the Chitika network, it’s worth double the traffic of the #2 spot. In order to find out exactly how much traffic number 1 spot was worth, Chikita looked at …

Top 9 Real Estate SEO Tips

Real Estate SEO is a lot like Recruitment and Jobs SEO. Unless you are one of the major aggregators, eg: Domain/Seek, there is very little point in trying to optimise for “New Homes Sydney”, because you are coming up against massive players for the front page. If you are a small Real Estate Agent, or …

Google Adwords cost goes up again

As part of our monthly review of advertising costs across the internet, we look at the cost of advertising using Google Adwords. Every month we take a basket of keywords, such as plumbing, SEO, mobile phones, cleaning etc, and look at the published average CPC from Google. We also take into account changes in competition …

WordPress SEO – A better search position

WordPress can easily be geared perfectly for SEO. The system is built to generate fast, modern, clean code that search engines love. Now with more plug-ins, WordPress can easily be geared for good SEO. We are not going to go through the general information you need to improve your search position with WordPress, there are …

Branding in the Digital Age

It has been believed that Consumers start at the wide end of a funnel with many brands in mind and then narrow them down to a final choice. Businesses have traditionally used strategic marketing to build awareness and move consumers through the buying cycle. Today’s consumers however, are assaulted by media and awash in choices, …

SEO Trends for 2011

We thought we would get in early and predict the coming trends for SEO in 2011. 1. Increased Focus on Local Search (Google Places) Google has already shown its intention to increase the importance of local search. Some keywords have already started showing a combined local and normal search, as you can see in the …

How Google Places works – Improve your position

Google Places is the new primary goal for SEO experts. As your website can sit, in most cases, at the top of Google, with a map, it is the most likely place people will click on when searching for businesses in their area. Google relies on a large amount information from a few different places. …

Finding your strongest link sources

Generally speaking there are three rules of thumb to ensure you are searching for the strongest link sources to build relationships with. The first is that the website AND page are both relevant to your business. Second you want the website AND page to be well ranked and have a high level of authority FOR …

Our top 9 Blog Posts

Seeing as our blog has gone from strength to strength, and now has a fairly strong readership, I thought I would show you, and summarise, our top 9 blog posts; Online Advertising Comparison – SMH.com.au/Fairfax We decided to create an ongoing series of posts on the choices available to marketers for online advertising. This post …