Google Search Quality Guidelines

After reading an excellent post over at PotPie Girl, which linked to a set of guidelines for Google search reviewers, we thought we would write an abridged version here. Basically, Google have a group of reviewers who rate websites based on these guidelines. It is estimated that a website cannot rank well for a keyword without having …

The Top SEO Trends for 2012

Following on from our post last year about SEO trends, we thought we would post our top trends for next year. First though, here are some noteablr things that happened last year. Panda update. This update was aimed at reducing the effectiveness of content farming, and reduce the prominance of so called “low quality” websites. A …

Descriptions for SEO – 10 quick keyword ideas

Sometimes writing the descriptions for your page may become tough, once you have included your top 3 keywords. Here are 10 quick ideas, in order of importance, for keywords that you might also want to include; Location keywords Product names Product specifications Service/Product benefits Time constraints (delivery in 24hours, open now) Payment options (cash, visa) …

Pretty URLs for SEO – URL Normalisation

Making your URLs “pretty” is a basic step to improving your website visibility. Often with website systems, CMSs, the URL that is put out by the system is not a) nice for search engines and b) nice for users. Even WordPress is known to have some options for URLs that are not well optimised. If …

Paid Directory List – Which ones have value?

We are looking for paid directories to list our website and our client’s sites. Here is a list of paid directories that we have thrown together ranked by value. If there are some that we have missed that you want to see, comment below and we will try to add it. I should point out …

Paid Directories – Which Ones Are Worth It?

Has anyone had any good experiences with Paid Directory Submission, as in paying for your website to be placed in a directory? Which websites have worked for you, and why? The standard ones are; BOTW – $149 – Domain rank 5.9, 9 million links in Yahoo – $299 – No idea on the stats What U …

SEO Analytics – 4 Ways To Improve ROI on SEO

  Modern marketing methods allow you to track your ROI at every step of a campaign. Long story short, if you are not optimising your campaign for ROI, then you are probably throwing money down the drain. Google Analytics, and a range of other tools, allow you to calculate where you are making your money …

Google Fresh for eCommerce – eCommerce SEO

Google have released their “Fresh” update, and have specifically mentioned eCommerce results in their blog post. Searches for information that change often, but isn’t really a hot topic or a recurring event. For example, if you’re researching the “best slr cameras”, or you’re in the market for a new car and want “subaru impreza reviews”, you …

What is Google Fresh?

  Google now claims its results should be like cookies, that is “Fresh”. Based on their “Caffeine” update, and apparently nothing to do with “Panda”, this update aims to always present the most recent results for a search. Their explanation is this; If I search for [olympics], I probably want information about next summer’s upcoming …