15% of retail searches come from mobile devices

More evidence of the growing importance of mobile comes this time from IBM, which predicts that “an unprecedented 15 percent of people in the U.S. logging onto a retailer’s Web site are expected to do so through a mobile device.” This is based on data analyzed by IBM and collected from the 500 leading US …

The Gruen Transfer – What is it?

  In shopping mall design, the Gruen Transfer is the exact moment where, in a shopping mall, you lose your direction and start to wander around aimlessly. It is named for Austrian born American shopping mall architect Victor Gruen. It was really only in researching this post that I realised how much of an impact …

PS3 Long Live Play – When they tell your story, what will they say?

Created by ad agency Deutsch Inc., a very highly respected agency, this ad is a great promotion for Sony’s PS3. Including famous characters such as Nathan Drake (Uncharted 3) and Lightning (Final Fantasy 13), as well as PS3 icons such as Sweet Tooth’s Ice Cream Truck (Twisted Metal) and Kratos (God of War). The campaign …

Why send eCards to your clients?

One of the best ways to say thankyou to your clients is with a short eCard. Saying thanks to your clients is something that will set you apart from the competition. An e-card is similar to a postcard or greeting card, with the primary difference being that it is created using digital media instead of …

Google Sandbox – How we scrambled out

  Recently we had one of our clients experience what some online professionals call, the Google Sandbox effect. Over the course of almost a month we researched our problem, and the problems of others online, to find out what it exactly was, and what, if anything, we could do about it. What is the Sandbox …

Why You Shouldn’t Pay a High Price for Domain Names

A recent article in the Sydney Morning Herald has detailed how the owner of investmentproperty.com.au let the name expire and it was snapped up at auction for $125,000. This follows on from hardware.com.au which was bought by Woolworths late last year for $33,000. In the article, the spending is justified as being a small part of a large …

Story Telling in your Marketing

Ira Glass has a great series of videos on YouTube right now about what makes a good radio story. It made me think that the same rules apply with marketing, advertising, or anything where you want to capture people’s attention and imagination. So here is an adapted set of rules, from Ira’s advice. Don’t use …