The lifetime value of a customer

One of the number one things marketing companies should do is calculate the (average) lifetime value of a customer. This can be done in many ways, but basically you are looking at taking total revenue per year x number of years a customer would normally work with you. There are some other ways of doing …

Subscriptions as a revenue model

Dave McClure asserts that  “Subscriptions are the new black”  and that by 2015 everybody will be at it. Subscriptions a way of raising revenue is definitely the in thing at the moment. Rupert Murdoch is threatening to cut off google from the News Corp pages and make everyone pay for access to its flagship titles …

Improve your interactions

Market Yourself Without A Budget Not all of us have the finances to fit what we judge to be our marketing requirements. Here are some quick ways to market yourself without spending anything. Smile Smile, frequently or all the time. Smiling is contagious and it conveys a good mood. The more people are in a …

Celebrity executives and a bust in 2010

An interesting take on the growth of the celebrity executive. How different would these people be from the reclusive billionaire Ingvar Kamprad owner of IKEA? We would say we are wary of big noting executives that make more money on the speaking tour than their companies do each year. There have been a large number …

Twitter Success Stories

We are searching the web for Twitter success stories. Webworker has a list of a few and there are a couple of books that attempt to cover this. We want to know how Twitter has helped your business grow. Moonfruit is a well documented web design company that gained sales by promoting a give away. …

Latest Work

A quick update on our work with our latest clients. We have updated the LSE Consulting website with more content. We have started a monthly direct eMarketing campaign for them as well. We created online advertising for JM Insulation Australia with Squidoo and online classifieds promoting their newest insulation. We have also worked with them …

SEO: How to choose the right keywords for your websites

  When you are building a website, before you do anything else, you should understand what keywords you are going to build your website around. This is good SEO practice. Search engines look for keywords that best describe the webpage being indexed. Before you build your website you need to know what people are searching …

How to choose the right webhost

Choosing the right web host When you are looking to build a website, you should spend some time searching for the right web host, at the right price. You may find somewhere where you can host your website and get your domain for a reasonable price. When you are purchasing hosting, most companies will throw …

Why Choose WordPress?

Why WordPress? WordPress has some clear advantages for most businesses over other options such as Joomla or Dot Net Nuke. Easy to use – You don’t need any coding knowledge to do the basics. Excellent readable documentation Active and Static sections of the website. Viewable with all browsers – Some websites that have active contents …