10 ways restaurants can improve their direct marketing

There are a few things that EVERY direct marketing flyer MUST have in order to improve your chances of the contact calling you. In the context of a restaurant, these are; A core offer. Think something like “Children Eat Free on Tuesdays“. Even if you are just sending out a menu, there must be a …

AOL might dump Bebo – marketing laws still stand

AOL purchased Bebo for $850 million two years ago, it now looks like they are going to reduce focus on the social netw0rking number 3. The move was a headscratcher in the first place because it was $270 million more than newscorp had paid for MySpace. It was also a headscratcher because the competitive landscape, …

Today’s best links – facebook, seo, landing pages

The top fan pages on Facebook Businesses have started to use and develop facebook pages more and more. The top fan pages on Facebook, such as Rita’s have used some very creative techniques to grow their Facebook profile. Largely, the top pages on facebook are what you would expect, those that are built around either …

8 ways law firms can use social media

There is a great post over at Inside Facebook on the best practices for Law firms using Facebook. Here is a list of some lawyers actively using Facebook. Tillman Law Firm Klun Law Firm The Ferrell Law Firm, P.C. Rasansky Law Firm Social media is proving to be a low cost and effective way for …

A Comparison of Social Advertising – Digg, Facebook, Reddit

We have updated this post to include more social media advertising here. Advertising¬† is becoming the key way for social networks/aggregators to make money. The lure for advertisers is, they can target genuinely interested customers by placing the ads in relevant sections. As social networks and media mature, their audience size is beginning to exceed …

Pay for content – A Branding Perspective

News this week that The Times is going to start charging for content should come as no surprise. News Corp, the parent company of The Times, The Wall Street Journal etc, has talked about forcing people to pay for content for a long time. With falling advertising revenues, falling circulation numbers and a general shift …

Evaluating Content Sharing Methods

Your web 2.0 strategy should involve enabling content sharing. Even the most basic of websites should be built to allow users to share content they have found on the web. After Google announced its sharing option in Google Bookmarks, we decided to help you understand the pros and cons of content sharing websites and how …

Google Bookmarks and Marketing

Google announced last night that it had added a new function to its bookmarking feature, and that was the ability to share your lists. This extension to their already existing bookmarking feature goes up against already established websites such as Stumbleupon and Delicious. Users will be able to create lists of bookmarks, tag them, and …

10 Ways Cafes Can Generate Customers Using Social Media

There is no doubt that social media generates sales for businesses. Over 50% of people are more willing to buy from a company once they become a fan or follower online. Cafes and Restaurants should be using social media such as Twitter and Facebook to grow their business, with little investment other than time. As …

How To Choose A Domain Name

Here are a number of steps to take and things to consider when choosing a domain name. Selecting the right domain name can really mean the beginning and the end for your business. Even the brightest business ideas can be overtaken by competitors that have better domain names. Determine your niche blog strategy. Think about …